Financial Services Postcards & Email Marketing

Everyone’s trying to make a buck.  But with so many companies claiming they can make a dollar outta 15 cents, who can you believe?  There’s no discipline where trust and branding is more important to success than financial services.  Yet, in an age where many people rarely step inside of a bank branch or brokerage office, money management companies need a way to establish relationships, reinforce brand identity and market their products in a low-pressure, accessible manner.  Fortunately, VerticalResponse makes all this possible at a price even the most demanding accountant will love.

What can someone in my field do with VerticalResponse?

• Send newsletters branding your firm as client-friendly industry experts
• Promote attendance at conferences and webinars
• Provide staff with corporate updates
• Advertise financial service products
• Track response to various offers 

What do others in the industry have to say?

“By removing the restrictions on mailing list size, VerticalResponse for AppExchange expanded the power and scope of salesforce.com's mass mailing functionality without sacrificing its intuitive quality.  It was a snap to deploy right into our Salesforce implementation, and we began to see a positive impact on our campaigns immediately.”

Maryann Najmola
CIGNA International Expatriate Benefits
www.CIGNA.com