Email Marketing Services for Publishers

No one knows the value of the written word quite like a publisher. So, there’s plenty to appreciate in VerticalResponse’s economical approach to prose. Our cost-effective, yet sophisticated email and direct mail marketing solutions make editing and publishing a breeze, so you can focus on the Great American Novel or that wonderful little coffee table book you’re developing.

What can someone in my field do with VerticalResponse?

• Reach journalists, critics, editors and industry tastemakers
• Inform members about impending releases
• Notify readers of upcoming book-signings
• Distribute informational newsletters about featured authors
• Create a dialogue with your readership

What do others in the industry have to say?

"StatePoint Media is a Web-based editorial service for U.S. newspapers. And email is an integral component of our business, as we rely on it to cost-effectively alert registered users about new content available on our service. Since we distribute campaigns on a weekly basis, it's important that VerticalResponse allows us to move quickly and easily. And being able to identify email "openers" and "clickers" for each campaign is key in helping us track which stories are of greater or lesser interest to our users. We reviewed other email marketing services, but in the end we choose VerticalResponse based on the combination of price, ease-of-use and reporting capabilities."

Roger Maes,
Co-founder and president
StatePoint Media, Inc.
www.statepointmedia.com