Travel Industry Postcards & Email Marketing

The life of a travel agent: you try and give the people the world, and they just throw it all away.  The world is getting smaller every day, but that doesn’t make the life in the travel business any easier.  Today’s globetrotter is faced with an overwhelming array of options and if you want to cut through the clamor, you need an edge.  Enter VerticalResponse, the Swiss Army Knife of email and direct mail marketing solutions.  With VerticalResponse’s robust, email creation, delivery and tracking tools, maintaining a relationship with your guests is a day at the beach.  

What can someone in my field do with VerticalResponse?

• Promote discounts and special offers
• Send targeted emails
• Manage a VIP customer list

What do others in the industry have to say?

“I manage eMarketing for Tourism Victoria, the official government travel and tourism organization for Melbourne and Victoria in Australia. I’ve been using Vertical Response for the last year for our corporate communications and to support some consumer campaigns.  The Vertical Response interface is fantastic, easy to use and the reporting provides us with excellent feedback and success indicators.

I’ve recently presented to a couple of industry conferences on eMarketing and mention VerticalResponse as a cost effective tool to manage email communication and campaigns.  Its also increasingly important to ensure our industry comply with global anti-spam regulations including recent Australian legislation.”

Michael Hauser
Manager Online Technology & Development
Online Marketing
Tourism Victoria
www.tourism.vic.gov.au