Raising More Money, Inc. Uses Salesforce.com’s AppExchange to Customize, Integrate and Deploy VerticalResponse's Email Marketing

VerticalResponse enables Raising More Money to instantly create targeted mailing lists for self-service email marketing and direct mail management on-demand

More than 150 on-demand business application listings now available via the Salesforce.com AppExchange

San Francisco, CA – January 17, 2006 – VerticalResponse and salesforce.com (NYSE:CRM), the market and technology leader in on-demand customer relationship management (CRM), today announced that Raising More Money, Inc. has deployed VerticalResponse for AppExchange via the salesforce.com AppExchange. VerticalResponse for AppExchange provides Salesforce users with a completely integrated toolset for creating and launching email and direct mail campaigns.  The powerful, yet intuitive application simplifies the entire workflow process so users can produce successful campaigns in a timely and cost-effective manner.  Built on the AppExchange on-demand platform, VerticalResponse for AppExchange is immediately available for test drive and deployment at www.appexchange.com, in conjunction with the Salesforce Winter ’06 release. 

“We have a substantial database with close to 28,000 opt-in subscribers that we communicate with multiple times each month, so when researching Salesforce as a CRM solution, the ability to send and track large email blasts was a “must have” requirement,” said Jeff Lopez-Stuit, Director of Information Services for Raising More Money, which trains and coaches nonprofit organizations on raising sustainable funding from individual donors. “With VR for AppExchange  we now have access to a professional email solution tied directly to our CRM application, instead of having to manage multiple products separately. The ease-of-use and robust functionality were apparent right from the start, and everything was accessible without additional set-up fees or implementation headaches. I am amazed by how simple the entire campaign management process has become using VerticalResponse for AppExchange and with their detailed reporting tools I now have greater insight into the actions and preferences of my newsletter recipients.”

“The new AppExchange platform is changing the face of on-demand web services and raising the bar for what qualifies as “seamless integration,” said VerticalResponse CEO Janine Popick.  “As a longstanding Salesforce certified partner, we were thrilled to develop a custom email and direct mail application fully integrated with Salesforce.”

With AppExchange, salesforce.com customers now have access to new applications that bring the benefits of salesforce.com to an entire business, letting them manage and share all of their company information on-demand. Using AppExchange, companies can easily add any number of new on-demand applications to their existing Salesforce deployments, extending their success and making the full power and creativity of the salesforce.com customer, partner and developer community available with just a click.

“VerticalResponse for AppExchange provides an excellent custom email and direct mail solution that can be of substantial benefit to the sales and marketing programs of salesforce.com customers and subscribers,” said Adam Gross, director, product marketing, salesforce.com.

VerticalResponse for AppExchange offers a robust query tool that lets users create targeted mailing lists of any size using data stored in Salesforce. Users can build stand-alone mass email lists or automatically append the records to an existing Salesforce campaign.  VerticalResponse for AppExchange supports searches on both standard and custom fields - including checkboxes and picklists.  In addition, users can create combination lists of both leads and contacts.

By eliminating restrictions on list size and mailing frequency, VerticalResponse allows sales and marketing professionals to create, deploy and track targeted email campaigns at any time – without ever leaving their salesforce.com accounts.

Vertical Response for AppExchange is one of more than 150 application listings created by salesforce.com, its customers and partners that are now available on the salesforce.com AppExchange, the world’s first on-demand application platform. AppExchange provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM. Launched today, AppExchange enables all of these on-demand applications to be easily shared, exchanged and installed with one click into any salesforce.com account. AppExchange can be found at www.salesforce.com/appexchange.

About VerticalResponse

VerticalResponse, Inc. () is a leading provider of self-service email and direct mail services empowering businesses of all sizes to create, manage and assess their own direct marketing campaigns. VerticalResponse’s flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit www.verticalresponse.com.

About Salesforce.com

Salesforce.com is the market and technology leader in on-demand customer relationship management (CRM). The company’s Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. AppExchange, salesforce.com’s on-demand platform, allows customers and partners to build powerful new applications quickly and easily, customize and integrate the Salesforce suite to meet their unique business needs, and distribute and sell on-demand apps at www.appexchange.com. Customers can also take advantage of Successforce, salesforce.com’s world-class training, support, consulting and best practices offerings.

As of October 31, 2005, salesforce.com manages customer information for approximately 18,700 customers and approximately 351,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Automatic Data Processing (ADP), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all.  Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available.  Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit https://www.salesforce.com, or call 1-800-NO-SOFTWARE.

Salesforce.com is a registered trademark of, and AppExchange and Successforce are trademarks of salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.


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