VerticalResponse Earns 2005 Web Marketing Today Award of Merit

Company recognized for “excellence in email marketing software”

Web Marketing Today Award of Merit 2005 San Francisco, CA – Feb. 14, 2006 ­– VerticalResponse, the leading provider of self-service email and direct mail services, announced that it received the 2005 Web Marketing Today Award of Merit for Excellence in E-mail Marketing.  Web Marketing Today, an online marketing resource for small and mid-sized businesses honored VerticalResponse for its superior performance in the hosted emailing service or Application Service Provider (ASP) category.

“VerticalResponse was recognized for excellence of service, its pricing for small-and-medium sized businesses and feature which allows for both email and postcard marketing to keep in touch with customers,” explained Dr. Ralph Wilson, founding editor of Web Marketing Today. 

The award was announced in Wilson’s E-Mail Marketing Handbook (Second Edition)  (, a review of more than 50 top email vendors from one of the trailblazers of online marketing.  At the dawn of the commercial Internet in 1995, Dr. Wilson founded Web Marketing Today to help small and medium-sized organizations learn how to use the Internet effectively.  He has since been cited as an expert on Internet marketing and e-commerce by a range of publications including The New York Times, The Wall Street Journal and Entrepreneur.

In his E-Mail Marketing Handbook, Wilson recommended ASP hosted emailing services like VerticalResponse because they tend to produce deliverability levels higher than those achieved with software installed on a desktop or server.

“We’re flattered to have been recognized by Dr. Wilson for the role our product plays in empowering small and medium-sized businesses,” said VerticalResponse CEO Janine Popick. “We strive to provide a product which is intuitive, powerful, easily-priced and supplemented by superior customer service.  To be honored for these efforts by one of the top authorities on Internet marketing is extremely gratifying.”

About VerticalResponse

VerticalResponse, Inc. () is a leading provider of self-service email and direct mail services empowering businesses of all sizes to create, manage and assess their own direct marketing campaigns. VerticalResponse’s flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit


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