VerticalRespoanse Uses AppExchange to Double Revenue and Deploy Email Marketing Solution to More than 350 New Customers

AppExchange integration lets users create targeted lists of Leads and Contacts to launch mass email campaigns from directly within Salesforce

SAN FRANCISCO – April 25, 2006 – VerticalResponse and [NYSE: CRM], the technology and market leader in on-demand customer relationship management (CRM), today announced the overwhelming success of VerticalResponse’s AppExchange listing.

Since VerticalResponse introduced its latest Salesforce integration on the AppExchange on January 17th, more than 350 customers have deployed VerticalResponse for AppExchange to launch mass email campaigns.  VerticalResponse for AppExchange gives customers a powerful, yet easy-to-use suite of tools for mass email and direct mail campaigns that counts companies such as CIGNA, Articulate and eCornell among its advocates.

“VerticalResponse's integration into Salesforce was a critical component of eCornell's decision to choose their solution,” said Ross Pearo, Vice President of Marketing and Business Development at eCornell. “We originally chose Salesforce because its on-demand delivery model matched our own, so being able to access VerticalResponse through Salesforce was extremely important. That, combined with access to good metrics, high-quality deliverability, and no long-term contracts confirmed this was a good choice.”

VerticalResponse for AppExchange customers also benefit from customizable query options that let users instantly create mailing lists of any size, at any time – from right within Salesforce.  The solution also offers the ability to track and update post-launch statistics.  By providing a fully-integrated, closed loop solution, VerticalResponse has extended’s mass email capabilities and demonstrated the kind of sophisticated solutions enabled by the AppExchange platform.

“VerticalResponse for AppExchange extends the power and scope of's mass mailing functionality without sacrificing its intuitive quality," said Maryann Najmola, Senior Database Administrator at CIGNA International Expatriate Benefits.  "Being able to access VerticalResponse through the AppExchange made the decision even easier. It was a snap to deploy right into our Salesforce implementation, and we began to see a positive impact on our campaigns immediately.”

In addition to boosting ROI for customers, VerticalResponse for AppExchange enhances list management capabilities by allowing users to instantly create targeted lists comprised of both Leads and Contacts. 

“Unlimited mailing lists and no contract, pay-as-you-go pricing were more than enough to win us over,” said Mark Schwartz, Executive Vice President for Articulate.  “But the ability to query Leads and Contacts and update post-launch statistics into the Lead, Contact and Reports area of our Salesforce account has been extremely valuable for us.”

“We’ve experienced a tremendous surge in leads during January, February and March, and our AppExchange integration has been instrumental in that growth,” said VerticalResponse CEO Janine Popick.  “As a distribution channel it has been incredible – we have developed a lights-out process so that customers can evaluate, purchase and deploy our solution without requiring live contact. I would highly recommend that any independent software vendor (ISV) evaluating how best to develop a channel or monetize a new solution look very closely at the AppExchange.”

“VerticalResponse has seized the momentum and opportunity that the AppExchange represents,” said Marc Benioff, chairman and CEO, “The success that VerticalResponse is achieving demonstrates the incredible appetite for on-demand solutions among customers of all sizes. They are an excellent example of The Business Web at work.”

VerticalResponse for AppExchange is one of more than 200 applications created by, its customers and partners now available on the AppExchange, the world’s first on-demand application platform. AppExchange provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM. AppExchange enables all of these on-demand applications to be easily shared, exchanged and installed with one click into any account. AppExchange can be found at

About VerticalResponse

VerticalResponse, Inc. () is a leading provider of self-service email and direct mail services empowering businesses of all sizes to create, manage and assess their own direct marketing campaigns. VerticalResponse’s flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit  

About is the market and technology leader in on-demand customer relationship management (CRM). The company’s Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. AppExchange,’s on-demand platform, allows customers and partners to build powerful new applications quickly and easily, customize and integrate the Salesforce suite to meet their unique business needs, and distribute and sell on-demand apps at Customers can also take advantage of Successforce,’s world-class training, support, consulting and best practices offerings.

As of January 31, 2006, manages customer information for approximately 20,500 customers and approximately 399,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all.  Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit, or call 1-800-NO-SOFTWARE. is a registered trademark of, and AppExchange, The Business Web and Successforce are trademarks of,, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.


Ready to create your first email? Sign up now!

Sign Up Free