Free VerticalResponse Pro Webinar Series Connects Small Businesses with Marketing Experts

Participants Will Learn Straight from Pros in Social Media, Email Marketing and More

SAN FRANCISCO – March 19, 2013 – VerticalResponse, a leading provider of self-service marketing tools for small businesses and non-profits including email marketing software, social media marketing and online event marketing, today announced the launch of its free Pro Webinar Series. Each week starting March 20, a top expert will share insider knowledge, tips and real-world examples on how to grow a business through marketing and out-of-the-box thinking.

VerticalResponse training and education manager, Jill Bastian, will moderate the new marketing webinar series. Topics will include social media, email marketing, public relations and influencer outreach, content marketing and blogging, branding, entrepreneurship, and more. Founders/CEOs and top executives from major marketing agencies and organizations will lead each live webinar, followed by a question-and-answer session.

The Pro Webinar Series begins on Wednesday, March 20, with blogger and social media evangelist Sarah Evans. All webinars are held live on Wednesdays at 10 a.m. PST (1 p.m. EST):

  • March 20: How to Make Social Media and PR Work Together Like PB&J
    Pro: Sarah Evans (@PRSarahEvans) – speaker at Sevans Strategy, blogger at Sarah’s Faves and chief evangelist at Tracky
  • March 27: Is Your Location-Based Marketing Finally Found?
    Pro: Aaron Strout (@AaronStrout) – head of location-based marketing at WCG
  • April 3: How to Make Sure Your Brand is Dressed to the Nines
    Pro: Jessica Berlin (@JessBerlin) – social media manager at American Outfitters
  • April 10: How to Influence the Influencer
    Pro: Marcy Massura (@MarcyMassura) – director of digital engagement at Weber Shandwick
  • April 17: Transforming Your Brand to a Media Company
    Pro: Michael Brito (@Britopian) – senior vice president of social business strategy at Edelman
  • April 24: How Integrating Social Aspects Into Your Website Can Pay Off
    Pro: Matthew Shadbolt (@Corcoran_Group) – director of interactive product and marketing at The Corcoran Group
  • Additional webinars and pros will be added through summer 2013; check for the latest updates

“We’re really excited to kick off the Pro Webinar Series and give small businesses and non-profits the opportunity to learn from some of the brightest marketing and entrepreneurial minds around,” said Janine Popick, VerticalResponse founder/CEO. “Small businesses often don’t have the time or budget to attend events and conferences where these experts speak, so we’re bringing the pros and their knowledge to them – absolutely free. It’s a rare opportunity that small businesses don’t want to miss.”

"I'm a strong supporter of small businesses and love what VerticalResponse is doing for them,” said Aaron Strout, head of location-based marketing at WCG who will be leading a webinar on March 27. “I'm super excited to share some ideas and tactics on how location-based marketing can attract more customers and fuel their bottom lines.”

The Pro Webinar Series is free to the public, and participants can choose to attend one webinar, several or all. Registration is required to gain access to each webinar. After each webinar, the full presentation will be available for free viewing and download at

For more information on the VerticalResponse Pro Webinar Series or to register, visit

About VerticalResponse

VerticalResponse Inc. provides a full suite of self-service marketing solutions for small businesses including email marketing, social media marketing, event marketing, online surveys and direct mail marketing. Its mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns. Users can benefit from a wide variety of features via a single dashboard, including more than 700 free email marketing templates; social media management tools to create, schedule and publish content, and engage with followers; and robust reporting so that they can understand overall marketing success. VerticalResponse is headquartered in San Francisco, Calif. For more information visit, and connect on Twitter at @VR4SmallBiz and Facebook at




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