Benchmarking study captures email response data for companies based on industry and list size
San Francisco, CA – June 08, 2006 – VerticalResponse, Inc. announced today the release of its Q1 2006 Email Trends Watch, a look at the response rates to email campaigns sent in the first three months of 2006. The benchmarking study examines open, click-through, bounce and unsubscribe results for companies based on both industry and mailing list size.
During the first quarter of 2006, thousands of companies combined to email hundreds of thousands of campaigns through the VerticalResponse system, all of which were analyzed to arrive at the data contained within the report. By organizing response rates according to mailing list size as well as business type, the report provides additional context and allows companies to select benchmarks that reflect their particular mailing tendencies, not merely industry averages.
The Q1 2006 Email Trend Report is offered, free of charge, as a service to VerticalResponse clients and the email marketing community at-large. The goal of the report is to segment email marketing data so companies of all types can both evaluate their own performances and measure their results against firms of greater and lesser size. The data is presented not only in numerical form, but also with the help of dozens of attractive graphs that illustrate response rates in four major categories: opens, click-throughs, bounces and unsubscribes for companies in 30 different industries, with mailing list sizes ranging from 100 members to 1 million recipients.
The Q1 2006 Email Trend Report is the first in a series of benchmarking studies VerticalResponse will issue after the conclusion of each quarter. To view the current document, please visit: /resources/reports/email-trends-2006.
VerticalResponse, Inc. () is a leading provider of self-service email and direct mail services empowering businesses of all sizes to create, manage and assess their own direct marketing campaigns. VerticalResponse’s flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit www.verticalresponse.com.