VerticalResponse Honored as Gold Stevie Award Winner in 2013 American Business Awards

First-place Wins Include Company of the Year, Customer Service Department of the Year

SAN FRANCISCO – June 20, 2013 – VerticalResponse, a leading provider of self-service marketing tools for small businesses and non-profits including email marketing software, social media marketing and online event marketing, won the top Stevie® prize for company of the year at this week’s American Business Awards celebration in Chicago.

Additionally, the company received a gold Stevie trophy for customer service team of the year, as well as two silver honors in marketing and management categories, for a total of four wins.

Nicknamed the Stevies for the Greek word for “crowned,” the trophies were presented to honorees during a gala banquet on Monday, June 17, at the Fairmont Chicago Millennium Park Hotel. 

VerticalResponse won in the following categories:

  • Gold Award for Company of the Year (Advertising, Marketing and Public Relations)
  • Gold Award for Customer Service Department of the Year
  • Silver Award for Communications or PR Campaign of the Year, Under $10,000 – Next Teen Tycoon Video Contest
  • Silver Award for Executive of the Year (Advertising, Marketing and Public Relations) – David Shiba, Chief Operating Officer

“Winning gold for company of the year is pretty difficult to top, and I’m both thrilled and humbled by this achievement,” said Janine Popick, VerticalResponse founder/CEO. “This wouldn’t have been possible without the hard work, determination and passion of every single person here at VerticalResponse. I’m so proud of them, and I can’t wait for even more amazing things to come.”

Now in its 12th year, VerticalResponse continues to expand its product offerings and stay ahead of the competition while remaining profitable. Key corporate achievements that led to the company of the year win included the launch of several new tools to help small businesses with their marketing. These include a new social media marketing platform; a tool that lets businesses easily create, publish and promote custom coupons; and a free email template creation tool.

The gold American Business Awards Stevie for customer service department of the year comes on the heels of the company’s recent gold win at the Sales & Customer Service Stevie Awards for customer service management team of the year. The VerticalResponse support department was recognized for several accomplishments, including improved scores on key service quality metrics, and the launch of a new program that enabled top-performing support reps to spend time with other internal departments and explore different career options.

The American Business Awards are the nation’s premier business awards program. All organizations operating in the United States are eligible to submit nominations – public and private, for-profit and non-profit, large and small. More than 3,200 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration. Stevie Award winners were selected by more than 320 executives nationwide who participated in the judging process this year.

Details about the American Business Awards and the lists of Stevie Award winners who were announced on June 17 are available at   

About VerticalResponse

VerticalResponse Inc. provides a full suite of self-service marketing solutions for small businesses including email marketing, social media marketing, event marketing, online surveys and direct mail marketing. Its mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns. Users can benefit from a wide variety of features via a single dashboard, including more than 700 free email marketing templates; social media management tools to create, schedule and publish content, and engage with followers; and robust reporting so that they can understand overall marketing success. VerticalResponse is headquartered in San Francisco, Calif. For more information visit, and connect on Twitter at @VR4SmallBiz and Facebook at

About The Stevie Awards

Stevie Awards are conferred in four programs: the American Business Awards, the International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. A fifth program, the Asia-Pacific Stevie Awards, will debut this year. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.  Learn more about the Stevie Awards at


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