VerticalResponse Wins Gold, Two Silver and Bronze Stevie® Awards in 2013 American Business Awards℠

Now easier for small businesses to use content to capture new leads and customers

SAN FRANCISCO – October 2, 2013 – VerticalResponse, a subsidiary of Deluxe Corporation, specializing in self-service marketing tools for small businesses and non-profits, announced today that it was honored with five Stevie Awards in The 11th Annual American Business Awards — a Grand Stevie®, a Gold, two Silver and a Bronze Award.

“VerticalResponse Innovates Marketing Technology for Small Business” won a Gold award for Company of the Year – Internet/New Media. “The New VerticalResponse® Marketing Blog: Providing Utility for SMBs” received a Silver award for Best Writing/Content. David Shiba, VerticalResponse’s Chief Operating Officer, won a Silver award for Executive of the Year – Internet/New Media. A Bronze award went to “VerticalResponse® InstaEmail” in the category of New Product of Service of the Year – Software – Marketing/Public Relations Solution.

New this year, Grand Stevies were awarded to organizations that submitted the best body of work to the competition, based on a points system on the total number of awards won in the ABAs. VerticalResponse ranked #8 overall.

“We’re honored to earn one of the first-ever Grand Stevie awards and to be recognized in our hometown makes it even more special,” said Janine Popick, VerticalResponse CEO. “We take pride in giving small businesses the best content and marketing tools available, and these awards confirm we’re on the right track.”

The American Business Awards is the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.

Nicknamed the Stevies for the Greek word for “crowned,” the trophies were presented to winners during a gala banquet on Monday, September 16 at the Julia Morgan Ballroom in San Francisco. More than 250 nominees and their guests attended.

More than 3,200 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Most Innovative Company of the Year, Management Team of the Year, Best New Product or Service of the Year, Corporate Social Responsibility Program of the Year, and Executive of the Year, among others.

Stevie Award winners were selected by more than 320 executives nationwide who participated in the judging process.

Details about The American Business Awards and the lists of Stevie Award winners who were announced on September 16 are available at

About VerticalResponse

VerticalResponse Inc., a subsidiary of Deluxe Corporation, provides a full suite of self-service marketing solutions for small businesses including email marketing, social media marketing, event marketing, online surveys and direct mail marketing. Its mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns. Users can benefit from a wide variety of features via a single dashboard, including more than 700 free email marketing templates; social media management tools to create, schedule and publish content, and engage with followers; and robust reporting so that marketing success can be measured. VerticalResponse is headquartered in San Francisco, Calif. For more information visit, and connect on Twitter at @VR4SmallBiz and Facebook at

About the Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. A fifth program, the Asia-Pacific Stevie Awards, will debut this month. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at


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