VerticalResponse Moves Headquarters To New Space, Remains In San Francisco

Relocation to downtown central business district prompted by company expansion

SAN FRANCISCO – September 8, 2011 – VerticalResponse Inc., a leading provider of self-service email marketing, online survey, social media and direct mail marketing solutions for small businesses, has moved its corporate headquarters to a new, larger space in the central business district of downtown San Francisco, at 50 Beale Street. Mark C. Rosen of Rosen Realty Group represented the company.

The new office, which takes up the full 10th floor of the 50 Beale building, has approximately 28,121 rentable square feet, an increase in size by 2/3 of the company's previous location in the SOMA district.

VerticalResponse has called San Francisco home since its founding 10 years ago in 2001. The decision to remain in San Francisco fortifies its commitment to the city and to maintaining a strong, visible presence as a leading tech company in the local area.

“Relocating to a larger, more centrally located office not only has immediate benefits for our current staff, but will support the overall company growth we expect in the near- and long-term,” said Janine Popick, VerticalResponse CEO.

VerticalResponse currently has almost 100 full-time employees in its San Francisco headquarters. Despite the difficult economy, the company plans to continue expanding staff considerably to lead and support a bevy of new products and services, including:

  • A complete revamp of its flagship email creation application
  • New social media features, so customers and their networks can share their email marketing messages over social media
  • New VerticalResponse Event Marketing product, which enables customers to create a Web page for their event, sell tickets and track sales success

Among other amenities, the new office reflects VerticalResponse's environmentally friendly culture. The building at 50 Beale was awarded LEED certification in 2009, and was granted an Energy Star label in 2007 (95), 2008 (94), 2009 (93) and 2010 (92) for operating efficiency.

About VerticalResponse

VerticalResponse Inc. provides a full suite of Web-based, self-service marketing solutions for small businesses including email marketing, online surveys, social media, event marketing and direct mail. Its mission is to empower small businesses and non-profit organizations to easily and affordably create, share and analyze their own marketing campaigns. Users can benefit from a wide variety of features including more than 700 free email marketing templates; the ability to share their content over social media networks; and robust reporting so that they can understand campaign success. VerticalResponse is headquartered in San Francisco, Calif. For more information visit, and connect on Twitter at @VR4SmallBiz and Facebook at


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