VerticalResponse Unveils Free Online Marketing Tools for Small Businesses

Exclusive Tools Provide Time-saving Marketing Shortcuts

SAN FRANCISCO – August 21, 2013 – VerticalResponse, a leading provider of self-service marketing tools for small businesses and non-profits including email and social media marketing, today announced the release of three free tools to help companies design more action-oriented email marketing newsletters and gain a better understanding of where their business stands online.

  • Conversation Starter:

    With this Mad Libs™-style tool, just plug in a few descriptive words and it will instantly generate an email-friendly subject line or 140-characters-or-less Twitter tweet.
  • Button Builder:

    Use the VerticalResponse Button Builder to create vibrant, highly customizable buttons that help make emails pop and drive reader engagement.
  • PageRank Checker:

    This tool enables businesses to instantly learn their website’s Google PageRank score (Google’s system of assessing a website’s influence and importance by assigning it a score of zero to 10).

The new tools join the InstaEmail Template Machine, a free email template creation application launched earlier this year.

All four tools are currently free and accessible to the public; no sign-up is required.

VerticalResponse Conversation Starter

When pressed for time, it can be difficult to come up with an interesting email subject line or tweet. The Conversation Starter makes it easy and fun to generate an eye-catching subject line or tweet that gets attention.

Simply enter some information related to the content of the email or the promotional offer (similar to the popular word game Mad Libs™) and, in seconds, get more than a dozen choices for subject lines and tweets. The tool provides industry-specific categories so users can get even more tailored results, such as subject lines and tweets specific to a retail offer, an event or content.

Visit to start using the Conversation Starter.

VerticalResponse Button Builder

Having call-to-action buttons in email campaigns is critical to encourage reader engagement and increase click-through rates. With the VerticalResponse Button Builder, users can quickly and easily generate colorful, custom buttons that they can embed into their email marketing campaigns.

Choose from a variety of shapes, fonts, font colors, button colors and border colors, then type in the button text. The tool will generate a live preview of the button as it’s being customized. Once finalized, a link to the button is emailed to the user, where it can be downloaded as a GIF image file and dropped into any email template or Web page. The tool also provides lots of helpful hints and tips to make the most out of call-to-action buttons.

Visit to start using the Button Builder.

VerticalResponse PageRank Checker

With more and more people using Google to research new products and services, where a company shows up on a search engine results page can make all the difference. Knowing a site’s PageRank score is important to assess its credibility and influence; additionally, a higher PageRank can help move a website higher up in search results.

Users simply type in their website’s URL, and the PageRank Checker immediately provides the site’s PageRank score. The tool also offers helpful tips and hints to improve a score over time.

Visit to start using the PageRank Checker.


VerticalResponse Inc., a subsidiary of the Deluxe Corporation, provides a full suite of self-service marketing solutions for small businesses including email marketing, social media marketing, event marketing, online surveys and direct mail marketing. Its mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns. Users can benefit from a wide variety of features via a single dashboard, including more than 700 free email marketing templates; social media management tools to create, schedule and publish content, and engage with followers; and robust reporting so that they can understand overall marketing success. VerticalResponse is headquartered in San Francisco, Calif. For more information visit, and connect on Twitter at @VR4SmallBiz and Facebook at


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