Selects VerticalResponse, Inc. to Provide Email Marketing to Music Professionals – Announces at SXSW

AUSTIN, TEXAS – March 19, 2009 – VerticalResponse Inc. ( – booth 113), the leading provider of on-demand e-mail marketing, surveys and direct mail solutions, today announced its partnership with – booths 313 and 412 – a web-based relationship management platform and marketplace designed to help professional performing artists successfully manage and expand their live entertainment careers. Under the agreement, VerticalResponse’s email marketing solution will be integrated within the platform, to add promotional capabilities to the Customer Relations Management (CRM) and Enterprise Resource Planning (ERP) at the core of the product.

"From the moment we conceived, we have used VerticalResponse for our own direct marketing," said ArtistForce CEO Jonathan Romley. "Integrating VerticalResponse into our platform is going to satisfy the demand from customers for promotional tools, to supplement the business platform we’ve developed specifically for this audience. With such an easy-to-use, easy-to-integrate product available, we don’t have to re-invent the wheel to provide the best for our customers, and provide a new revenue channel for our company." provides custom web-based tools that bands, comedians, public speakers, djs, variety acts, and theatrical productions use to communicate, negotiate, manage and transact business with Industry Professionals including Venues, Promoters, Talent Buyers, Agents, Managers and Talent. The company builds first-to-market commercial business software and operates an active professional marketplace for the live entertainment industry.

All of its business intelligence solutions are based on proprietary metrics and 25+ years of industry data, which allows to develop custom applications to address customer-specific pains. In addition to the software solutions, the team solves complex business problems through consulting and advisory services, and manages IT services to provide industry specific technology outsourcing solutions.

"The Internet has totally changed the way bands and other performers are able to conduct business, and build audience," said Janine Popick, CEO and founder of VerticalResponse. "Talent now has its fan base spread across Web sites and social networks, builds lists at different venues, and has a variety of ways to keep in touch with various segments of their audiences. VerticalResponse is a great solution to keep in touch with current fans and build a broader database – all with the creative look and feel essential for this type of business."

VerticalResponse provides award-winning email marketing, survey and direct mail capabilities directly to 50,000 small businesses, and VerticalResponse for AppExchange is the most popular application on The universal appeal of the robust product is evidenced by the frequent integration of VerticalResponse’s API into platforms from Palo Alto Software, Advantage Quickbase, and others.

To find out more VerticalResponse, please visit:


Founded in 2006 by Jonathan Romley in Los Angeles, ArtistForce is a private Austin-based company with visionary team members in Hollywood, New York, Chicago, and Austin. Industry professionals use to search talent and venue availability, make and negotiate offers, track bookings, manage relationships, transact business, create and share documents and communicate with a professional marketplace. Learn more at

About VerticalResponse

VerticalResponse, Inc. is a leading provider of self-service email marketing and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse’s flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information please visit


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