Verticalresponse Wins Best Overall Company Stevie© At 5th Annual American Business Awards

Latest Honors Continue Banner Year for Recognition and Achievement

San Francisco, CA – June 15, 2007 –VerticalResponse, the leading provider of self-service email marketing and direct mail solutions, won the American Business Awards’ STEVIE© for Best Overall Company – Up to 100 Employees category. Currently awaiting notification as a finalist for the Ernst & Young LLP Entrepreneur of the Year Award, VerticalResponse is having a banner year for recognition.

The American Business Awards is the only national, all-encompassing awards program honoring great performances in business, and its STEVIE is hailed as “the business world’s own Oscars” (New York Post, April 27, 2005). This is the second STEVIE awarded to VerticalResponse this year, following the “Best Blog” nod awarded to CEO, founder and Chief Executive Blogger Janine Popick at the Women in Business Awards.

“The Best Overall Company STEVIE is a fantastic award, recognizing not only the product and our customer service that have brought us our business success, but also the effort our entire team has put into making VerticalResponse a great place to work,” said Janine. “To be selected by top business executives and members of the business press as best from amongst a very distinguished group is a tremendous honor, and I share the recognition with my team and the small businesses we help succeed.”

More than 2,000 nominations were submitted for consideration in more than 40 categories, and amongst those chosen in best company category by members of the awards' Board of Distinguished Judges & Advisors were and Mazu Networks.

In addition, Janine Popick, CEO of VerticalResponse, is a finalist for Ernst & Young LLP’s Entrepreneur of the Year Award in Northern California. This year's finalists were selected from over 80 nominations by an independent judging panel composed of area business, academic and civic leaders. The winner of the award will be announced at a gala held in San Francisco on June 29, 2007.

This considerable accomplishment marks the midpoint of a very full year for recognition and achievement for VerticalResponse:

  • The company was ranked #4 on the 2007 San Francisco Business Times’ list of Best Places to Work in the Bay Area
  • Janine Popick's blog won Blog of the Year at the STEVIEs for Women in Business 
  • VerticalResponse launched its own social networking site, VR Lounge
  • The company upgraded it’s VerticalResponse for AppExchange 3.0 tool, which grants users enhanced CRM capabilities, available on the AppExchange
  • With its API, VerticalResponse allows users to incorporate the company’s email marketing functionality into other platforms
  • VerticalResponse added a new Interactive Marketing Calendar for easy access to old marketing campaigns, and added a Quick List Creation tool, to make targeted marketing list building easier and faster.

The tools have enjoyed great success and collectively have built up many small businesses. Currently, VerticalResponse for AppExchange 3.0 is the most used 3rd party application on Salesforce’s AppExchange, please see

About VerticalResponse

VerticalResponse, Inc. is a leading provider of self-service email and direct mail services empowering businesses of all sizes to create, manage and assess their own direct marketing campaigns. VerticalResponse’s flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit

About The Stevie Awards

Hailed as “the business world’s own Oscars” by the New York Post (April 27, 2005), Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and the Selling Power Sales Excellence Awards.  Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.  Learn more about The Stevie Awards at

About the Ernst & Young Entrepreneur Of The Year Awards

The Entrepreneur Of The Year® awards program was created and is produced by professional services firm Ernst & Young LLP. As the first award of its kind, the Ernst & Young Entrepreneur Of The Year® Award recognizes outstanding entrepreneurs who are building and leading dynamic and growing businesses. The program, which celebrated its 21st anniversary in 2007, honors entrepreneurs through regional, national and global award programs in over 125 cities and 40 countries.


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