REBS, the Products Subsidiary of the CALIFORNIA ASSOCIATION OF REALTORS, Chooses VerticalResponse as Marketing Solutions Provider for REALTORS

SAN FRANCISCO – June 26, 2012 Real Estate Business Services® Inc. (REBS®), the subsidiary of the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.), today announced a partnership with VerticalResponse, a leading provider of self-service marketing solutions for small businesses including email marketing, social media marketing, online surveys, event marketing and direct mail marketing, to power its Clarus Connect™ marketing solutions service. Clarus Connect™ will make it easy for California REALTORS® to create, manage and analyze their email marketing, social media and other marketing efforts from a single easy-to-use platform.

Clarus Connect™ powered by VerticalResponse marketing solutions is the first email marketing service provider to be offered by REBS® to California REALTORS®. In addition to receiving preferential access and pricing for all VerticalResponse products and services, C.A.R. members also will get ongoing REALTOR®specific education and training on how to use email marketing, social media and other marketing strategies to generate new leads and nurture client relationships through the Clarus Connect™ product.

“REALTORS®are exactly the type of small businesses who will get the most benefit from our marketing tools,” said Janine Popick, CEO/founder of VerticalResponse. “Whether it’s our flagship email marketing platform or VerticalResponse Social, our new social media offering, our products are designed for the busy professional who understands the need for smart marketing but has a million other hats to wear. We are delighted to partner with REBS® to help C.A.R. members succeed.”

“The Web, online word-of-mouth and digital communications are becoming more and more critical to the success of REALTORS®. So it’s essential that they know how to effectively market themselves online to prospective and current clients,” said Robert Bailey, Chairman of REBS®. “Our strategic alliance with VerticalResponse to provide Clarus Connect™ will have enormous value for C.A.R. members. Not only will they gain access to the latest and most powerful marketing tools, they’ll get industry-leading education and training as well.”

Last week, VerticalResponse launched its latest offering, VerticalResponse Social. Not only can users create, schedule and publish to their social media networks using this new tool, they also can receive relevant, industry-specific content and share it across both social media and email from a single dashboard, saving time and money. The company also recently released several new free email newsletter designs to its library of more than 700 free templates. The fully editable templates are perfect for sending newsletters, and all feature customizable social media icons, call-to-action buttons and table of contents.

Clarus Connect™ will make its debut this month. More information about Clarus Connect™ can be obtained at Clarus Connect™ joins the Clarus REsource® suite of powerful real estate tools and services that enhances a REALTORS® value and insight. From mobile applications, market analytics, investor applications and more, Clarus REsource® delivers what you need to get the deal done, visit

About Real Estate Business Services®

Real Estate Business Services® Inc. (REBS®) is a subsidiary of the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) and is the leading provider of real estate products and services to practitioners in California and nationwide.


Leading the way...® in California real estate for more than 100 years, the CALIFORNIA ASSOCIATION OF REALTORS® ( is one of the largest state trade organizations in the United States with 155,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.

About VerticalResponse

VerticalResponse Inc. provides a full suite of self-service marketing solutions for small businesses including email marketing, social media marketing, event marketing, direct mail marketing and online surveys. Its mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns. Users can benefit from a wide variety of features via a single dashboard, including more than 700 free email marketing templates; tools to create, schedule and publish content over social media networks; and robust reporting so that they can understand overall marketing success. VerticalResponse is headquartered in San Francisco, California. For more information visit, and connect on Twitter at @VR4SmallBiz and Facebook at



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