VerticalResponse Exhibits Award-Winning Email Marketing and Direct Mail Services at eBay Live! 2007 – Booth 1128

VerticalResponse Highlights Suite of New Products and Services

Boston, MA – June 14, 2007 –VerticalResponse, Inc., the leading provider of self-serve email and direct mail services, will demonstrate new products and enhanced site features at this year’s eBay Live! 2007 in Boston, MA on June 14-16, 2007 (Booth 1128).  .

VerticalResponse provides powerful self-service marketing tools and resources for small businesses to successfully execute email and direct mail campaigns. Using VerticalResponse technology, business owners and marketers can easily and quickly target audiences to send monthly newsletters and other email communications, manage customer lists, and send direct mail via the postal service.

“eBay Live! brings together some of the most enterprising entrepreneurs out there, and is a perfect venue for us to showcase  how  technology can cost-effectively produce the most professional communications, regardless of budget,” said Janine Popick, CEO and founder of VerticalResponse. “We’ve recently introduced many new features and tools that make it easier than ever to communicate with current and potential customers, track sales and otherwise manage marketing.”

VerticalResponse has built significant momentum in the email solutions and direct mail arena, announcing several new products and upgrades:

  • Product Upgrade for Small Businesses: A new, improved set of tools to create and manage professional-looking email marketing campaigns includes design capabilities to enhance the appearance of outbound material, and pre-built layouts to which users can easily add text and images. The upgrade also added 25MB of free storage where customers can house a media library. 
  • Full Service Offers: Provides small businesses additional access to VerticalResponse’s Email Marketing Experts who help new customers create and maintain marketing campaigns. The Email Marketing Experts implement branded email, templates and borders to match customer’s website and marketing schemes, among other services.
  • Extended Marketing Functionality: A new Application Programming Interface (API) allows VerticalResponse’s software to be integrated into other platforms – in this case extending directly into the web sites of top eBay sellers. The API grants these businesses access to all features of their VerticalResponse account through their own sites.
  • VerticalResponse for AppExchange 3.0: For those sellers who use to manage customer relations, VerticalResponse for AppExchange 3.0 allows them to access robust direct email marketing from a single interface

VerticalResponse also launched its own social network, VR Lounge, in April. The VR Lounge is a new way for VerticalResponse customers to connect with each other, VerticalResponse partners and staff to share ideas, discuss issues, ask questions and obtain feedback from the small business community.   

VerticalResponse’s self-service email marketing solutions are designed specifically for small to mid-sized businesses, providing big business capabilities at much lower costs.  The results are professional-looking emails and direct mail pieces, supported by robust ROI tracking and database management on a pay-as-you-go pricing model. VerticalResponse products can be scaled to fit the needs of businesses of any size. In addition to the products and services, through Popick’s blog and its newsletter, VerticalResponse also provides best practices and industry insight to help new and established marketers stay ahead of the curve.

About VerticalResponse

VerticalResponse, Inc. is a leading provider of self-service email and direct mail services empowering businesses of all sizes to create, manage and assess their own direct marketing campaigns. VerticalResponse’s flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit


Ready to create your first email? Sign up now!

Sign Up Free