VerticalResponse Appoints Ed Henrich to Board of Directors

Former Yesmail President Brings Online Marketing Expertise to Leading Email Marketing Company

San Francisco, CA – June 29, 2006 –VerticalResponse, the leading provider of self-service email and direct mail marketing solutions, today announced the appointment of Ed Henrich to the Board of Directors.  Henrich, the former president of email marketing solutions provider, Yesmail, and current president of online marketing company, Henrich Enterprises, is a recognized authority on Internet marketing and brings nearly 10 years of executive level industry experience to VerticalResponse.

“I’ve known Ed for years and consider him to be one of the brightest minds in our industry, so we’re excited to appoint him to our Board,” said VerticalResponse CEO Janine Popick. “Our company is currently experiencing tremendous growth, so it’s important to have someone onboard who has successfully grown highly visible email marketing companies and can provide strategic insight and direction on many of our corporate, service and business initiatives.”

Mr. Henrich currently serves as president of Henrich Enterprises, an online marketing company he founded to extend the usability of current web analytic tools to identify high performance segments and campaigns. However, he is most recognized as the former president of Yesmail, one of the industry’s first email marketing service providers. Mr. Henrich joined the company in 1997 when it was still known as Post Communications. He was responsible for designing the company’s analytics reporting system, which was one of the early competitive advantages of the Yesmail technology platform, and created leading email marketing programs for top companies such as Hewlett-Packard, Macy’s, Hotwire and E*TRADE as Yesmail’s Vice President of Client Services.

During his two years as president of Yesmail, revenue tripled and the company attained profitability. It was also consistently ranked as a top email marketing services provider by industry analysts, a status largely attributable to its innovative personalization and analytic tools. Prior to joining Yesmail, Mr. Henrich was a venture capitalist at Internet Capital Group, and a Senior Consultant with McKinsey & Company.

“Email as a marketing channel is currently experiencing a resurgence, especially among small businesses, and VerticalResponse is right at the heart of it,” said Henrich. “Janine is great to work with and has built a strong team at the company. They have achieved so much in a short period of time, however, there is still tremendous opportunity for growth and innovation, so I look forward to hitting the ground running.”

Mr. Henrich is a frequent guest speaker at Jupiter, ClickZ and DMA conferences and has also been a guest lecturer on email marketing at New York University. He is a former Fulbright Scholar to Australia, holds a Ph.D. and M.S. from UCLA, and a B.S. from Drexel University.

About VerticalResponse

VerticalResponse, Inc. () is a leading provider of self-service email and direct mail services empowering businesses of all sizes to create, manage and assess their own direct marketing campaigns. VerticalResponse’s flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit


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