VerticalResponse Announces the Email Template Design Challenge

Email Marketing Template Designers Win $4,000 in Prizes

SAN FRANCISCO, CA – Dec 6, 2010 – VerticalResponse, Inc. (), a leading provider of self-service email marketing, online survey and direct mail solutions for small businesses, announces its first-ever Email Template Design Challenge, calling all current and aspiring HTML designers to submit their winning templates. Submissions accepted now through January 14, 2011.

“Just as fashions change with the seasons, we decided that email templates needed an update,” said Janine Popick, CEO, VerticalResponse. “We all know that a fresh look can get more response for an email campaign, so small businesses don’t need to stick with the same old designs when they can jumpstart their email marketing campaigns with a makeover in 2011. Our contest challenges designers everywhere to make email templates fresh and relevant.”

Anyone can enter the design challenge in these three simple steps:

  1. Design a compelling email template, following these guidelines
    • Use HTML Tables. NO CSS in the head of your HTML (use Inline CSS styling).
    • Keep the final width at 600 pixels.
    • No HTML forms allowed.
    • Don't use HTML frames, CSS layering or absolute positioning.
    • For more tips, see the VerticalResponse HTML Tips for Designing Your Email.
  2. Package it up in a .zip file. Include the HTML, all required images and a screenshot of what the final template should look like.
  3. Email everything

A panel of expert judges will select the top designs by January 19, 2011. These designs will then be posted for public voting from January 19-31, 2011. The top three winners will be announced January 24, 2011, and their template designs will be built into the VerticalResponse upgraded Email Creation editors for all VerticalResponse customers use.

Winners will receive Apple® gift cards for $2,500 (1st place), $1,000 (2nd place) and $500 (3rd place), and their email template designs will be featured for all VerticalResponse customers when they log into the service.

For more details, see official rules at /email-template-challenge/rules.html.

About VerticalResponse

VerticalResponse, Inc. is a leading provider of self-service email marketing, online surveys and direct mail services empowering small businesses to easily create, manage and analyze their own direct marketing campaigns. VerticalResponse bundles email, online surveys and postcards to offer customers an integrated Web-based direct marketing solution that's intuitive and affordable. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit

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