VerticalResponse CEO Janine Popick Named Ernst & Young Entrepreneur Of The Year® 2009 Award Finalist in Northern California

Ernst and Young Entrepreneur Of The Year Finalist 2009

SAN FRANCISCO – May 12, 2009 – VerticalResponse, Inc. (, the leading provider of self-service email marketing, online surveys and direct mail solutions, today announced that CEO Janine Popick is a finalist for the Ernst & Young Entrepreneur Of The Year® 2009 Award in Northern California for the third year in a row. According to Ernst & Young LLP, the awards program recognizes entrepreneurs who demonstrate extraordinary success in the areas of innovation, financial performance and personal commitment to their businesses and communities. Janine Popick was selected as a finalist from nearly 110 nominations by a panel of independent judges. Award recipients will be announced at a special gala event on June 13, 2009 at The San Jose Fairmont.

Popick launched VerticalResponse in 2001 right after the bubble burst, capital and businesses were leaving the Bay Area. Despite the economic challenges, Popick funded the company herself, with help from friends and family, generating revenue in the first year, and taking VerticalResponse profitable in 2005.Today, VerticalResponse has a customer base of close to 60,000 small businesses and non-profit organizations.

"To get this nod as a finalist for the “Ernst & Young Entrepreneur Of The Year® Awards three years in a row is truly an honor; not to mention being one of the few women in the group” says Popick. “Since I started VerticalResponse, I’ve remained committed to small business growth, and this prestigious industry recognition assures me that I’m leading a fantastic team to do the best job we can."

The Ernst & Young Entrepreneur Of The Year awards program celebrates its 23rd anniversary this year. The program has expanded to recognize business leaders in over 135 cities in 50 countries throughout the world.

Regional award recipients are eligible for consideration for the Ernst & Young LLP Entrepreneur Of The Year national program. Award recipients in several national categories, as well as the overall national Ernst & Young Entrepreneur Of The Year award recipient, will be announced at the annual awards gala in Palm Springs, California on November 14, 2009. The awards are the culminating event of the Ernst & Young Strategic Growth Forum, the nation’s most prestigious gathering of high-growth, market-leading companies.


Founded and produced by Ernst & Young LLP, the Entrepreneur Of The Year awards are pleased to have the Ewing Marion Kauffman Foundation and SAP America as national sponsors.

In Northern California, sponsors include The Big Picture, Scherzer International, Smart Business and The Summit Group.

Additional details on VerticalResponse and the company’s many achievements are available at /about/awards.html.

About VerticalResponse

VerticalResponse, Inc. is a leading provider of self-service email marketing and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse’s flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit


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