VerticalResponse Inc. Adds Industry Changing Capabilities to a Variety of New Partners

Growing List Shows Success of VerticalResponse for Partners and the VerticalResponse Application Programming Interface

San Francisco, Calif., November 28, 2007 – VerticalResponse, Inc. ( today announced three new partners who are deploying its award-winning, on-demand email marketing services to affect change in their respective industries. VerticalResponse provides email delivery, bounce/unsubscribe management, open/click tracking and much more for its partners through the VerticalResponse Application Programming Interface (API) and VerticalResponse for Partners.

“We’ve developed our product to be as broadly applicable as possible, to as many types of small businesses that exist,” said Janine Popick, founder and CEO of VerticalResponse. “Our partner program helps make our product available to those who want to resell another great tool in addition to the ones they already have.”

VerticalResponse API

VerticalResponse launched its API in April 2007, allowing its award-winning self-service email marketing software to be extended and integrated into other platforms. The API allows businesses to hook into the robust VerticalResponse Email platform and extend marketing activities for not only themselves, but also their customers.

Integrating VerticalResponse’s world class email marketing solution takes a single SOAP (web services language) call customary in most APIs. The API grants access to all the features of a VerticalResponse account, and several leading companies have taken advantage. The end result is the reliability and top-notch deliverability of VerticalResponse's email marketing platform, granting real-time access to new VerticalResponse functionality they choose to use as it’s released. In addition to recently-announced integrations with LongJump from Relationals, Inc. and NetBooks from NetBooks, Inc.®, Pet Portals, powered by VetInsite, has found great success with VerticalResponse.

Pet Portals provides automatic client communication services to veterinary practices throughout the United States and Canada. Email services are an integral part of Pet Portals and are included in the standard Pet Portal package. Using VerticalResponse’s API, Pet Portals automatically send a variety of pet health-related e-mails to veterinary clinic clients, including vaccination and exam reminders, pet birthday emails, seasonal pet health updates, and more. Pet Portals emails always use a hospital’s name as a return address and contain the practice’s signature, so they appear to come directly from each individual veterinary practice, but require no work on their behalf.

“VerticalResponse’s email marketing solutions play a key role in the communication services Pet Portals provides,” said Sean Phillips, CIO of Pet Portals. “Helping the veterinarians in our customer base keep in frequent, highly personalized touch with their clients leads to stronger relationships, and better revenue. Pet owners who use Pet Portals increase their spending by 34%!”

VerticalResponse for Partners

VerticalResponse for Partners is designed for companies who can benefit from providing a solid email marketing service to their customers. The most successful users are those who offer a value added service which can be complimented by VerticalResponse’s easy to use tools and industry leading delivery.

"The beauty of our partner program is that we allow our partners the flexibility to integrate our suite of tools into their business,” said Alex Scalisi, Director of Sales for VerticalResponse. “Partners can immediately expand their service offering by using a best of breed co-branded solution, all while leaving the backend work of maintaining a world class email marketing engine to us.”

In addition to allowing partners to provide greater marketing tools to their customers, VerticalResponse for Partners provides the following:

  • Commissions on Every Purchase or the ability to forego commissions to give customers a discount
  • Partner Dashboard, to give a full view of who’s signing up for the co-branded solution, how they’re using it, and what they stand to earn
  • Built-in Viral Marketing, in the form of a logo positioned on all of their customer’s outbound email campaigns to improve brand awareness and drive more traffic
  • Assigned Account Manager serves as a single point of contact for any account-related or other questions a partner needs handled by an experienced marketing professional
  • VIP Customer Service is a trademark of VerticalResponse, and partners get email, chat and phone technical support at no extra cost to their customers
  • Access to Partnership, with a place for each partner business on Salesforce’s AppExchange, whether is an existing or new partner, a reseller, incubator or implementer

Many partners have successfully deployed VerticalResponse for Partners, to their benefit and that of their customers.

Infoswell (, a leading service provider of revenue producing online media solutions for startup and mid-size publishing companies, provides an entirely new channel for delivery. Online tools allow magazine publishers to manage, market, and leverage their brands with web content and with custom digital media publication formats. In addition to the core publishing technology, Infoswell provides publisher specific consulting support for marketing, circulation growth, and maximizing online revenues – and VerticalResponse plays a central role.

“The two key online tools every publisher must leverage today are the publication website and digital edition,” said David Blankenship, VP of sales and marketing for Infoswell. “VerticalResponse not only promises delivery of the digital edition, but also provides the tools we need to provide audited trend metrics to track and measure against the unique strategy we develop for each publication brand to ensure profitability online. It’s invaluable to our business, and a huge differentiator to be able to provide our customers with a proven leader in the field.”

By using VerticalResponse to guarantee delivery for traditional publishers, Infoswell takes advantage of award-winning service and product. Without having to create a custom system, Infoswell also saves customers money, while building brand.

Another successful partner relationship helps SGW – Integrated Marketing Communications (, a traditional agency where eight integrated business units work together, create and deploy strategic, step-by-step communications roadmaps for customers. SGW goes beyond designing and programming websites, by also developing email campaigns, sales lead distributions systems and inquiry handling fulfillment programs to provide two-way electronic communications and real-time online measurement reporting capabilities.

“VerticalResponse replaced a legacy email system that had been developed in-house, and the advantage of the service and upkeep taking place on their end is huge considering it would have cost well over $50,000 for us to program and develop our own system,” said Kris Scelba, Vice President at SGW. “In addition to what that means to our customers, VerticalResponse proved its unparalleled service by getting us up and running in three days.”

The VerticalResponse Partner program is part of the company’s continued growth. The company has seen nearly 36% increase in revenue over this time last year.

About Infoswell

Infoswell ( is the leading service provider of revenue producing online media solutions for startup and mid-size publishing companies. The company’s online publishing media tools allow magazine publishers to manage, market, and leverage their brands online with web content management and in digital media publication formats. In addition to the publishing software technology, Infoswell provides publisher specific consulting support for marketing, circulation growth, and maximizing online revenues.

About Pet Portals, powered by VetInsite

VetInsite was founded by Peter S. Glassman, DVM, and Athena Haresign to provide veterinarians with new ways to build relationships, offer their clients 24/7 convenience, and grow their businesses. The Pet Portals service is our core product. Pet Portals work in conjunction with practice management software systems to create private, individual websites that pet owners access through their veterinarians' websites. (Pet owners view ONLY information commonly shared with them on an invoice, statement, medication label, or reminder card. Private medical notes and comments are never shared.) Pet Portals are compatible with the practice management software systems used by over 90% of veterinary hospitals in the U.S. and Canada. They are easy to use, strengthen client relationships, and increase practice revenue.

About SGW

SGW - Integrated Marketing Communications ( – is an integrated marketing and communications company, where eight individual business units (research/brand strategy, creative/brand development, media analysis/buying, PR/Publicity, web/interactive development, video/multi-media production, local marketing (Co-op advertising), and IT/network administration work as a team to create a strategic integrated marketing and communications strategy enabling each of their client’s brand to reach its ultimate destination.

About VerticalResponse

VerticalResponse, Inc. () is a leading provider of self-service email marketing and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse’s flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit


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