Email Marketing Software From VerticalResponse, Inc. Included in New Small Business Software Package

Palo Alto Selects VerticalResponse Software For Inclusion In ‘Start, Run & Grow Your Business’ Package

SAN FRANCISCO, CA – October 13, 2009 – VerticalResponse, a leading provider of self-service email marketing, online surveys and direct mail solutions, today announced its email marketing software has been included in a new software package designed for budding entrepreneurs. The ‘Start, Run & Grow Your Business’ (SRG) package, compiled and sold by Palo Alto Software, contains over 45 software tools to help entrepreneurs and small businesses get up and running, making it one of the most comprehensive small business toolkits ever assembled.

As part of the SRG package, VerticalResponse will be offering all SRG customers the ability to send their first 250 emails for free enabling them to send email promotions, newsletters, and product updates. SRG customers will be able to easily track responses to their email campaigns, and use the analytics tools to determine which emails people are opening and which links they are clicking on. Email marketing offers customers the chance to save time and money when reaching out to their customers. The partnership between Palo Alto Software and VerticalResponse also allows SRG customers to have immediate access to the full set of resources available at VerticalResponse’s site – ranging from email marketing, white papers and best practices, to online surveys and direct mail postcard options.

"Both Palo Alto and VerticalResponse are determined to help small businesses succeed," said Janine Popick, CEO and founder of VerticalResponse. "We believe that the 29.6 million small businesses in America should have access to the same level of marketing and business tools as the larger organizations, so we’re excited about joining the SRG package."

Other programs incorporated into SRG include software for bookkeeping, timesheet management, project management, storing passwords, creating press releases, doing payroll, and taxes.  Additionally, the package includes a full year’s subscription to Email Center Pro, Palo Alto Software’s leading customer service email management program.

Also included are numerous guides to business planning and other startup advice, and discounts on services such as external consultants to help determine the best legal structure for the company.  Other offers such as logo development from HP’s LogoWorks, a web domain from Network Solutions, and business cards from VistaPrint, will help new companies improve their visual identity.

SRG also comes with a free one-year subscription to Inc. magazine, one of the country’s leading small business publications. The 250 free emails and educational resources from VerticalResponse can help entrepreneurs carry out relevant market research and focused online marketing, while sales contacts from Jigsaw will assist in generating new leads.

'Start, Run & Grow Your Business will be on shelves starting October 1st in Target stores nationwide. Start, Run & Grow Your Business and Start, Run & Grow Your Business PLUS, which features even more functionality, will also be available at Amazon, Fry's,, J&R, Apple and other retail outlets nationwide.

About VerticalResponse

VerticalResponse, Inc. is a leading provider of self-service email marketing, online surveys and direct mail services empowering small businesses to easily create, manage and analyze their own direct marketing campaigns. VerticalResponse’s flagship product is the Small Business Stimulus Package, which bundles email, online surveys and postcards to offer customers an integrated Web-based direct marketing solution that’s intuitive and affordable. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit

About Palo Alto Software, Inc.

Palo Alto Software, Inc. develops, publishes, and markets software products for use with personal computers. Business Plan Pro is the best selling business-planning software in the U.S. retail market, according to NPD Intelect. Palo Alto Software’s marketing-planning product is Marketing Plan Pro powered by Duct Tape Marketing. This combined product line offers “know-how” solutions that have made Palo Alto Software the market leader in its category.

Palo Alto Software was founded in 1988 and is a privately-owned corporation based in Eugene, Oregon. For more information about Palo Alto Software products, visit,


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