Advantage Builds eResults Using VerticalResponse API and Intuit QuickBase – Now the Featured Application in the App Library

New product combines e-mail marketing with sales pipeline management for small businesses

SAN FRANCISCO, CA – February 10, 2009VerticalResponse Inc., the leading provider of on-demand e-mail marketing and direct mail solutions, today announced its partnership with Advantage Integrated Solutions, Inc. (, a premier Intuit QuickBase® Business Consultant. The result is Advantage eResults™, a cost effective solution built on the VerticalResponse Application Programming Interface (API) that seamlessly integrates professional-quality e-mail marketing with sales pipeline management to lower the cost of customer acquisition and retention. eResults is now the featured application in the QuickBase App Library:

Advantage eResults integrates the best of VerticalResponse with Intuit QuickBase so it is highly customizable, expandable, and can be integrated into a company’s customer relationship management (CRM) software. The easy-to-use system unifies sales and marketing by converting marketing lists into inbound leads, and sales leads into customers. Marketing lists are easily imported from most programs, including QuickBooks®. eResults is Web-based, hosted (SaaS) and secure, so it can be deployed anywhere with no new hardware, software or IT support.

"As an emerging cloud integration leader, we are very excited to partner with VerticalResponse to launch eResults. We chose VerticalResponse because their superior core product, easy API, and excellent responsiveness as a partner enabled rapid development, deployment and customer adoption," said Advantage Founder and CEO Scott Wyatt. "Market and customer acceptance of Advantage eResults has been tremendous, because with eResults online connectivity we have been able to take both Intuit QuickBase and VerticalResponse software to the next level, extending core functionality in valuable ways at very low cost. We would recommend working with VerticalResponse to anyone who has a complementary application."

Since launching into beta, eResults has been adopted by both QuickBase and QuickBooks customers who immediately saw the value of having professional-quality e-mail marketing campaigns integrated with a sales management system. Beyond award-winning delivery, the application’s embedded feedback system captures detailed response analytics and automatically delivers responses as new leads to sales staff for immediate action, closure and results reporting – all from the same system.

"Advantage is exactly the type of partner for whom we designed the API – because it takes the easy email creation, robust list management tools, stellar email deliverability and campaign analytics  and builds additional value for small businesses – and they were able to do it all very quickly," said Janine Popick, CEO and founder of VerticalResponse. "It’s always been our goal to help small business do more with their time and money – and a product that so simply unifies sales and marketing frees up both time and resources for the small business owner."

To find out more VerticalResponse, please visit:

For more information about eResults, please visit:

About Advantage

Advantage Integrated Solutions, Inc. is a premier provider of custom and packaged integrated online (SaaS) solutions that can improve performance in Sales, Marketing, Operations, Personnel, Projects and other areas. Advantage applications centralize and transform data into useful information and improve workflows across boundaries. Its cloud and legacy integration solutions are delivered at a fraction of the cost of traditional offerings.  Advantage is certified QuickBase Business Consultant and develops applications on the Intuit QuickBase and Workplace platforms.  Advantage is headquartered in Denver, Colorado. For more information, please visit

About VerticalResponse

VerticalResponse, Inc. is a leading provider of self-service email marketing and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse’s flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available.VerticalResponse is headquartered in San Francisco, California. For additional information, please visit

Intuit, QuickBooks and QuickBase, among others, are registered trademarks and/or registered service marks of Intuit Inc. in the United States and other countries. Other parties' trademarks or service marks are the property of their respective owners and should be treated as such.


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