Uses’s AppExchange to Customize, Integrate and Deploy VerticalResponse’s Email Marketing Solution

VerticalResponse for AppExchange enables to create targeted lists of Leads & Contacts for mass email and direct mail communications on-demand

San Francisco - Appforce Conference – May 24, 2006 – VerticalResponse and (NYSE:CRM), the market and technology leader in on-demand business services, today announced that, Inc. has deployed VerticalResponse for AppExchange via the AppExchange. VerticalResponse for AppExchange provides Salesforce users with a completely integrated toolset for creating and launching email and direct mail campaigns. The powerful, yet intuitive application simplifies the entire workflow process so users can produce successful campaigns in a timely and cost-effective manner. Built on the AppExchange on-demand platform, VerticalResponse for AppExchange is immediately available for evaluation and deployment at The announcement was made today at Appforce,’s first annual AppExchange partner, user and developer conference.

“VerticalResponse’s Salesforce integration improved on an already excellent product,” said Cathy Otocka, Sales Operations Manager for, the technology leader in providing employee compensation data, software, and services to enterprises, small businesses, and individuals. “As a company that provides on-demand applications, we quickly recognized the benefits offered by’s similar delivery model, yet, we were also awaiting an application that would expand its email capabilities while allowing us to remain within the Salesforce framework.”

“VerticalResponse for AppExchange is exactly that solution. Not only does it integrate seamlessly into Salesforce, it also enhances the application’s power by allowing us to mail lists of any size, query data and build lists without restrictions, and track our results in a simple, effective manner.”

“’s experience is a testament to the appeal of the on-demand delivery model, as well as the utility and power offered by the partner integrations it makes possible,” said VerticalResponse CEO Janine Popick. “Salesforce users appreciate that VerticalResponse for AppExchange provides all the features of a leading email and direct mail marketing solution in an environment where they’re already comfortable.”

“Companies like VerticalResponse and demonstrate the substantial appeal of on-demand solutions across the business spectrum,” said Bobby Napiltonia, senior vice president, worldwide channels and alliances, “The advantages offered by a comprehensive suite of applications for managing marketing, sales and support information only serves to feed AppExchange’s momentum.”

VerticalResponse for AppExchange offers a robust query tool that lets users create targeted mailing lists of any size using data stored in Salesforce. Users can build stand-alone mass email lists or automatically append the records to an existing Salesforce campaign. VerticalResponse for AppExchange supports searches on both standard and custom fields - including checkboxes and picklists. In addition, users can create combination lists of both leads and contacts.

By eliminating restrictions on list size and mailing frequency, VerticalResponse allows sales and marketing professionals to create, deploy and track targeted email campaigns at any time – without ever leaving their accounts.

VerticalResponse for AppExchange is one of more than 250 applications created by, its customers and partners that are now available on the AppExchange, the world’s first on-demand application platform. AppExchange provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM. AppExchange enables all of these on-demand applications to be easily shared, exchanged and installed with one click into a customer’s account. AppExchange can be found at

About VerticalResponse

VerticalResponse, Inc. () is a leading provider of self-service email and direct mail services empowering businesses of all sizes to create, manage and assess their own direct marketing campaigns. VerticalResponse’s flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit

About is the market and technology leader in on-demand business services. The company’s Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. AppExchange,’s on-demand platform, allows customers and partners to build powerful new applications quickly and easily, customize and integrate the Salesforce suite to meet their unique business needs, and distribute and sell on-demand apps at Customers can also take advantage of Successforce,’s world-class training, support, consulting and best practices offerings. As of April 30, 2006, manages customer information for approximately 22,700 customers and approximately 444,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit, or call 1-800-NO-SOFTWARE. is a registered trademark of, and AppExchange and Successforce are trademarks of, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.

About is a leading provider of compensation solutions providing data, applications, and services to enterprises, small businesses and individuals.'s enterprise software helps companies manage their compensation expenditures with real-time, decision-ready data and analytical tools.™ is a trademark of, Inc.


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