The Tennis Channel Hits Email Marketing Winner with VerticalResponse

Email Marketer will help tennis’ premier media outlet promote the game and network

San Francisco, CA – August 15, 2006 –VerticalResponse today announced that The Tennis Channel, the world’s only 24-hour network devoted to tennis and the healthy, active lifestyle that surrounds it, had selected the company as the exclusive vendor for the channel’s email marketing efforts.  The addition of The Tennis Channel to VerticalResponse’s growing stable of media clients underscores the increasing importance of online direct marketing to the entertainment industry.

The Tennis Channel is the most concentrated single sport network on television, offering 69 top-level tournaments, with 43 of the top 50 tournaments in the world.  The network is a new hybrid that combines live sports with lifestyle programming, offering unparalleled tournament coverage, original series, instruction from the finest teachers, the latest on equipment and tennis getaways, in-depth player profiles, news and analysis, and the chance to relive the game’s legendary matches.

The channel’s tournament telecast rights include the majority of the uppermost events in men’s and women’s professional tennis, with singles and doubles matches from the US Open Series, ATP Masters Series and Sony Ericsson WTA Tour.  It also provides comprehensive coverage of the three most prestigious international team cups on the annual tennis calendar: Davis Cup, Fed Cup and Hopman Cup, as well as championship-level tournaments in other racquet sports.

The network champions the game through original programming and consistent promotion of the game’s legends as well as its present array of vibrant stars, a marketing effort in which VerticalResponse plays an important role.

“VerticalResponse’s email marketing solutions allow The Tennis Channel to provide fans with a rich trove of information about the game and surrounding tennis lifestyle,” said Lynn Forbes, vice president, Web and new media, The Tennis Channel.

The Tennis Channel uses VerticalResponse’s online tool to create, deliver and track a regular e-newsletter providing the latest news and tips on tennis, travel, health and fitness.

“The Tennis Channel’s electronic newsletter helps connect a diverse network of fans and allows them to maintain a widespread conversation that contributes to the expansion of both tennis and our network,” added Forbes.

“It’s a thrill to know that The Tennis Channel, the clear leader in its field, has chosen our company to help deliver its message about the vitality of tennis as a sport and its ever-expanding role in pop culture,” said VerticalResponse CEO Janine Popick.  “This is yet another indicator of email marketing ability’s to reach and to evangelize a targeted population, and one more reason why media companies everywhere are adopting this practice.”

About The Tennis Channel

The Tennis Channel ( is the only 24-hour, television-based multimedia destination dedicated to tennis and the healthy, active lifestyle that surrounds it, and forges the personal connection between the professionals on the court and the game’s millions of aficionados.  The home for people who watch, play and live their passions through tennis, the network is a hybrid of comprehensive sports coverage, health and fitness programming, pop culture and entertainment access, and lifestyle and travel information.  The Tennis Channel is the most concentrated single-sport network in television, with telecast rights to the US Open Series, ATP Masters Series, top-tier Sony Ericsson WTA Tour championship competitions, Davis Cup by BNP Paribas, Fed Cup and Hyundai Hopman Cup, the combination of which offer the compelling, ongoing story of the game’s most dramatic rivalries, energetic personalities and emotional, yearlong journey.

About VerticalResponse

VerticalResponse, Inc. () is a leading provider of self-service email marketing and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse’s flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit


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