VerticalResponse Adds New Social Media, Email Marketing Features To Boost Small Business Marketing Success

Latest updates focus on more content to share, saving time for users

SAN FRANCISCO – Jan. 18, 2012 – VerticalResponse, a leading provider of self-service marketing solutions for small businesses including email marketing, social media, event marketing, online survey and direct mail marketing, today announced the addition of several new features to its social media and email marketing products.

"Our goal with every new feature release is to introduce new functionalities that have immediate benefits to our customers from both a technology and ease-of-use perspective," said Janine Popick, VerticalResponse CEO. "This latest release accomplishes this and more."

Time-saving Enhancements

New Conversations tool allows users to view and reply to social media posts within the Roost dashboard.

Knowing that small businesses often wish for more hours in the day, VerticalResponse added two noteworthy time-saving features to its newly acquired Roost social media marketing platform. Roost enables users to easily and quickly create, schedule, manage and measure their social media marketing campaigns from one convenient dashboard. The new features include:

  • Conversations. Customers can now interact with Facebook fans and Twitter followers from within the Roost dashboard. They can view and respond to Facebook comments and Twitter replies without having to log into those applications separately.
  • LinkedIn integration. Users now have the option to add LinkedIn to their Roost account, enabling them to post content to their LinkedIn profile directly from the Roost dashboard.

Structured Content to Share

VerticalResponse also released several new content sources for Roost, giving customers more options and opportunities to share relevant information with their fans, followers and connections. The new features include:

  • Quotes library. Customers can now quickly find, select and post popular quotes to their social networks, making creating posts easier than ever. The new Quotes library contains 40 topics, ranging from leadership and motivation to sports and food, making social engagement a better customer experience.
  • Additional content feeds. The company added two new content feeds to their content library, including curated content from top blogs and breaking news. Users now have a greater variety of information to choose from when it's time to decide what to post.

Freshly Pressed Free Email Newsletter Templates

VerticalResponse also introduced several free email newsletter designs to its library of more than 700 free templates. The new, fully editable templates are perfect for sending company newsletters; all feature customizable social media icons, call-to-action buttons and table of contents.

For complete details on the new release, visit the VerticalResponse Product Blog.

About VerticalResponse

VerticalResponse Inc. provides a full suite of self-service marketing solutions for small businesses including email marketing, social media marketing, event marketing, direct mail marketing and online surveys. Its mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns. Users can benefit from a wide variety of features including more than 700 free email marketing templates; tools to create, schedule and publish content over social media networks; and robust reporting so that they can understand overall marketing success. VerticalResponse is headquartered in San Francisco, Calif. For more information visit, and connect on Twitter at @VR4SmallBiz and Facebook at Learn more about Roost’s social media marketing tools for small business here and by following @Roost.


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