VerticalResponse CEO Takes Best Entrepreneur Stevie Award For Women in Business

Award Represents Fourth Consecutive Win

San Francisco – Nov. 15, 2011 – Janine Popick, CEO of VerticalResponse, a leading provider of self-service marketing solutions for small businesses including email marketing, online survey, social media, event marketing and direct mail marketing, secured the title of Best Entrepreneur in the business services category (up to 100 employees) in the 8th annual Stevie® Awards for Women in Business. This is the fourth consecutive win for Popick.

The Stevie Awards for Women in Business honor women executives, entrepreneurs and the companies they run – worldwide. The awards are one of four Stevie Awards programs, which have been hailed as the world’s premier business awards.

More than 300 nominees and their guests attended the awards dinner at New York’s Marriott Marquis Hotel. The event benefitted Camfed (, which fights poverty and HIV/AIDS in Africa by educating girls and empowering women to become leaders of change.

In addition to winning Best Entrepreneur, VerticalResponse and its executives were finalists in six other categories, including Best Overall Company of the Year, Fastest Growing Company of the Year, Website of the Year, Blog of the Year, Mentor or Coach of the Year (Kim Stiglitz, Director of Lifecycle Marketing) and Best Executive (Kristen Hayer, Director of Sales and Support).

"I'm humbled to be selected again by the Stevies to receive this award," said Popick. "Despite the tough economic times over the past few years, my team and our small-business customers have been incredibly resilient and loyal and as a result, VerticalResponse continues to grow steadily. This award wouldn't have been possible without them."

More than 1,300 entries – a record for the competition – were submitted this year for consideration in 75 categories, including Best Executive, Best Entrepreneur, Women Helping Women and Communications Campaign of the Year.

Finalists in the competition were chosen by business professionals worldwide during preliminary judging. Members of six final judging committees selected Stevie Award winners from among the finalists during final judging. More than 200 professionals worldwide participated in the judging process this year.

Details about the Stevie Awards for Women in Business and the list of honorees are available at

"Women entrepreneurs and executives continue to innovate, excel and impress," said Michael Gallagher, president of the Stevie Awards. "Regardless of general economic conditions, the achievements of women-owned and -run organizations around the world remain high, and are reflected in this year's honorees."

About VerticalResponse

VerticalResponse Inc. provides a full suite of Web-based, self-service marketing solutions for small businesses including email marketing, online surveys, social media, event marketing and direct mail. Its mission is to empower small businesses and non-profit organizations to easily and affordably create, share and analyze their own marketing campaigns. Users can benefit from a wide variety of features including more than 700 free email marketing templates; the ability to share their content over social media networks; and robust reporting so that they can understand campaign success. VerticalResponse is headquartered in San Francisco, Calif. For more information visit, and connect on Twitter at @VR4SmallBiz and Facebook at

About The Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at

Sponsors and supporters of the 8th annual Stevie Awards for Women in Business include the Business TalkRadio Network, Coloredge, KeyBank | Key4Women, Melilea International Group of Companies, SDL and Smart Reader Worldwide.


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