VerticalResponse Honored as Two-time Gold Stevie Award Winner in 2012 American Business Awards

Company also received two silver and three bronze awards for business, customer service and marketing excellence

SAN FRANCISCO – June 21, 2012 – VerticalResponse, a leading provider of self-service marketing solutions for small businesses including email marketingsocial media marketing, event marketing, online surveys and postcard marketing, was presented with two gold Stevie® Awards for Executive of the Year and Best Public Relations Video in the 10th annual American Business Awards. The gala banquet was held at the Marriott Marquis Hotel in New York on June 18, and the night was emceed by FOX Business Network anchor Cheryl Casone.

Top companies including Gatorade, AT&T, Dow Corning and MWW Group were among the finalists in those two categories.

The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. More than 3,000 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories. Stevie Award winners were selected by more than 270 executives nationwide who participated in the judging process this year.

VerticalResponse also took home two silver and three bronze Stevie medals, for a total of seven awards:

  • Gold Stevie, Executive of the Year – Janine Popick, CEO
  • Gold Stevie, Best PR Video – VerticalResponse Next Teen Tycoon video contest
  • Silver Stevie, Company of the Year
  • Silver Stevie, Customer Service Executive of the Year – Kristen Hayer, Vice President of Sales and Support
  • Bronze Stevie, Customer Service Department of the Year
  • Bronze Stevie, Corporate Social Responsibility Program of the Year
  • Bronze Stevie, Business-to-business Marketing Campaign of the Year – VerticalResponse “Everything Holiday” campaign and microsite

“We’ve participated in the American Business Awards for several years and this is the first time that VerticalResponse has been honored with two Gold Stevies,” said Janine Popick, VerticalResponse CEO. “The awards program attracts some of the most well-known brands and companies in the country, so it’s an incredible privilege to be among them.”

“We’re delighted that the first of our two American Business Awards banquets honored so many deserving organizations and executives,” said Michael Gallagher, president and founder of the Stevie Awards. “It’s gratifying and inspiring to have received so many remarkable entries for this year’s competition. We’re looking forward to celebrating other Gold, Silver and Bronze Stevie winners at our new tech awards ceremony in San Francisco on September 17.”

Details about The American Business Awards and the lists of Stevie Award winners who were announced on June 18 are available at

About VerticalResponse

VerticalResponse Inc. provides a full suite of self-service marketing solutions for small businesses including email marketing, social media marketing, event marketing, online surveys and direct mail marketing. Its mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns. Users can benefit from a wide variety of features via a single dashboard, including more than 700 free email marketing templates; social media management tools to create, schedule and publish content, and engage with followers; and robust reporting so that they can understand overall marketing success. VerticalResponse is headquartered in San Francisco, Calif. For more information visit, and connect on Twitter at @VR4SmallBiz and Facebook at

About The Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at



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