VerticalResponse Nabs Two WebAwards For Outstanding Website

Company continues winning streak for sixth consecutive year; recognized in “Email” and “Application Service Provider” categories

SAN FRANCISCO – September 28, 2011 – VerticalResponse Inc., a leading provider of self-service email marketing, online survey, social media, event marketing and direct mail marketing solutions for small businesses, earned two Outstanding Website WebAwards from the Web Marketing Association, for best email website and best application service provider website.

The annual WebAwards, now in its 15th year, recognizes the best websites in 96 industries and sets the standard of excellence for website development around the world. VerticalResponse was among more than 2,000 entries submitted from 45 countries. Submissions were judged on design, copy writing, innovation, content, interactivity, navigation and use of technology.

The competition was judged by a team of independent Internet professionals representing a variety of relevant disciplines of website development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.

“We completely redesigned our website earlier this year, giving it a brand-new look and streamlined the navigation,” said Janine Popick, VerticalResponse CEO. “Our goal was to eliminate as many barriers as possible so that customers and prospects have the confidence to use our services and resources right away. We’re thrilled that the WebAwards’ expert judges recognize our efforts and continue to support our work, as they have been for the past six years.”

The VerticalResponse website targets small businesses looking to create, share and analyze their email and direct marketing campaigns. Designed with ease-of-use in mind, VerticalResponse products and services are explained in language that anyone can understand, and icons and graphics were designed in-house to align with the brand’s overall look and feel.

About the Web Marketing Association

The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association's annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 14th year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.

About VerticalResponse

VerticalResponse Inc. provides a full suite of Web-based, self-service marketing solutions for small businesses including email marketing, online surveys, social media, event marketing and direct mail. Its mission is to empower small businesses and non-profit organizations to easily and affordably create, share and analyze their own marketing campaigns. Users can benefit from a wide variety of features including more than 700 free email marketing templates; the ability to share their content over social media networks; and robust reporting so that they can understand campaign success. VerticalResponse is headquartered in San Francisco, Calif. For more information visit, and connect on Twitter at @VR4SmallBiz and Facebook at


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