VerticalResponse Named Finalist In 14 American Business Awards Categories

Company recognized for corporate, product, marketing and customer service achievements

SAN FRANCISCO – May 10, 2012 – VerticalResponse, a leading provider of self-service marketing solutions for small businesses including email marketing, social media marketing, event marketing, online survey and postcard marketing, is a finalist in 14 categories in the 2012 American Business Awards and will ultimately receive gold, silver or bronze Stevie® Awards.

The American Business Awards are the nation's premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. More than 3,000 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories.

VerticalResponse is a finalist in the following:

  • Company of the Year (Advertising, Marketing & Public Relations)
  • Company of the Year (Internet/New Media)
  • Executive of the Year (Advertising, Marketing & Public Relations) – Janine Popick, CEO/founder
  • Executive of the Year (Internet/New Media) – Janine Popick, CEO/founder
  • New Product or Service of the Year (Software – Marketing/Public Relations Solution)
  • New Product or Service of the Year (Business-to-business Services)
  • Corporate Social Responsibility Program of the Year (Up to 2,500 Employees)
  • Customer Service Department of the Year
  • Customer Service Executive of the Year – Kristen Hayer, Vice President of Sales and Support
  • Business-to-business Marketing Campaign of the Year
  • Best Website (Advertising, Marketing & Public Relations)
  • Best Video (Public Relations)
  • Best Facebook Page
  • Best Twitter Feed

"It's such an honor to be a finalist in so many categories for one of the most prestigious business award programs in the world," said Janine Popick, VerticalResponse CEO. "This is the greatest number of categories that VerticalResponse has achieved finalist standing in since we launched 11 years ago. I'm thrilled that so many aspects of the company, from product and technology to marketing to customer support, are being recognized."

Finalists were chosen by more than 140 business professionals nationwide during preliminary judging in April and May. More than 150 members of 10 specialized judging committees will determine Stevie Award placements from among the finalists during final judging, to take place May 14 to 25.

For the first time, The American Business Awards will be presented at two awards events: the ABA's traditional banquet on Monday, June 18, in New York, and a new tech awards event on Monday, September 17, in San Francisco.

Details about The American Business Awards and the list of finalists in all categories are available at

About VerticalResponse

VerticalResponse Inc. provides a full suite of self-service marketing solutions for small businesses including email marketing, social media marketing, event marketing, direct mail marketing and online surveys. Its mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns. Users can benefit from a wide variety of features including more than 700 free email marketing templates; tools to create, schedule and publish content over social media networks; and robust reporting so that they can understand overall marketing success. VerticalResponse is headquartered in San Francisco, Calif. For more information visit, and connect on Twitter at @VR4SmallBiz and Facebook at

About The Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at

Sponsors and partners of The 2012 American Business Awards include American Support, Business TalkRadio Network, Callidus Software, Citrix Online, Dynamic Research Corporation, iolo technologies, John Hancock Funds, LifeLock, PetRays, Primus Telecommunications Group, SoftPro and VerticalResponse.


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