VerticalResponse Presents Two Marketing Workshops During San Francisco Small Business Week, May 15, 2013

Free Classes Help Entrepreneurs Get Up and Running With Email and Social Media

SAN FRANCISCO – May 13, 2013 – VerticalResponse, a leading provider of self-service marketing tools for small businesses and non-profits including email marketing, social media marketing and online event marketing, presents two free email marketing and social media educational workshops during San Francisco Small Business Week.

San Francisco Small Business Week, held May 13-18 this year, honors the vital contributions that more than 85,000 local small businesses have made to the city and their communities. VerticalResponse, which was launched in San Francisco in 2001 and is currently headquartered downtown, has been a proud sponsor of San Francisco Small Business Week for several years.

As part of Small Business Week, VerticalResponse will offer the following free workshops:

  • May 15, 9 a.m.: “Get Started With Email Marketing in the Social Age”: Get the basics on how to unite your social media and email marketing efforts. Topics include email marketing best practices; a basic overview of social media; how to integrate email marketing with social media; and ideas to get started immediately. Location: San Francisco State University’s Downtown Campus, 835 Market St., San Francisco, 94103. Cost: Free.
  • May 15, 3:20 p.m.: “Create a Quick and Easy Marketing Plan Using Email and Social Media”: Learn actionable email marketing and social media tactics that nearly any small business, regardless of level of marketing or tech knowledge, can implement immediately. Topics include how to use the content you already have; increase reach on Twitter and Facebook; build email, Twitter and Facebook lists through cross-promotion; determine which metrics matter for your business; and free/low-cost tools to measure engagement and growth. Location: San Francisco State University’s Downtown Campus, 835 Market St., San Francisco, 94103. Cost: Free.

Jill Bastian, training and education manager at VerticalResponse, will lead both workshops. Jill has spent the last eight years at VerticalResponse arming small businesses and non-profits with the knowledge and confidence to succeed with online marketing.

“Small Business Week here in San Francisco is always a special time because we get to celebrate and connect with thousands of local entrepreneurs who make this city such an awesome place to call home,” said Janine Popick, CEO/founder, VerticalResponse. “With the workshops, we’re excited to show busy small businesses just how powerful email marketing and social media can be.”

Both workshops are free and open to the public; however, space is limited. For more information and to register, visit

About VerticalResponse

VerticalResponse Inc. provides a full suite of self-service marketing solutions for small businesses including email marketing, social media marketing, event marketing, direct mail marketing and online surveys. Its mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns. Users can benefit from a wide variety of features including more than 700 free email marketing templates; tools to create, schedule and publish content over social media networks; and robust reporting so that they can understand overall marketing success. VerticalResponse is headquartered in San Francisco, Calif. For more information visit, and connect on Twitter at @VR4SmallBiz and Facebook at


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