VerticalResponse Presents 'Unlock The Power Of Email Marketing' During San Francisco Small Business Week, May 16, 2012

Discover the secrets to email marketing success from the experts

SAN FRANCISCO – May 15, 2012 – VerticalResponse, a leading provider of self-service marketing solutions for small businesses including email marketing, social media marketing, event marketing, online survey and postcard marketing, celebrates San Francisco Small Business Week by sponsoring a free workshop that will show entrepreneurs how to take their email marketing efforts to the next level.

The class, titled "Unlock the Power of Email Marketing and Get Results," is part of San Francisco Small Business Week and takes place Wednesday, May 16, 2012, from 1:30 p.m. to 3:00 p.m. at San Francisco State University's downtown campus, during the Small Business Conference. Attendees will learn how to make their email marketing initiatives work harder, as well as gain more in-depth knowledge on email reporting – such as open and click-through rates – and how to get those numbers up.

Specific topics will include:

  • Why alt tags should be used
  • How to set up pre-header text
  • Why Web buttons may be better than links
  • Email open rate: What is the average and how to get a better one
  • Email bounce rate: How to keep it as low as possible
  • Tips to get more clicks

Leading the workshop is VerticalResponse training and education manager Jill Bastian. Jill has more than seven years of experience helping small businesses and non-profits create and optimize their email marketing campaigns to achieve bottom-line results.

"We love being a part of San Francisco Small Business Week and helping all the small and new startup businesses here in our hometown grow and succeed," said VerticalResponse CEO Janine Popick, who launched the company in San Francisco in 2001. "Many local small businesses use VerticalResponse for their self-service marketing, and it's a great opportunity to get together, celebrate and support each other to make sure we continue to grow and thrive."

For more details or to register for the free workshop, visit the "Unlock the Power of Email Marketing" events page.

About San Francisco Small Business Week

San Francisco Small Business Week (SF SBW) is a partnership that honors and supports San Francisco's small businesses through a series of educational and networking events that inspire, educate and connect the business community. SF SBW is part of a national celebration of the contribution of small businesses and entrepreneurs. San Francisco takes great pride in being the home to over 85,000 small and new startup businesses. The seventh annual SF SBW is presented by Wells Fargo, produced in partnership with the Small Business Administration, The San Francisco Mayor's Office, Small Business Commission, San Francisco Chamber of Commerce, SFentrepreneur and the Golden Gate Business Association.

About VerticalResponse

VerticalResponse Inc. provides a full suite of self-service marketing solutions for small businesses including email marketing, social media marketing, event marketing, direct mail marketing and online surveys. Its mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns. Users can benefit from a wide variety of features including more than 700 free email marketing templates; tools to create, schedule and publish content over social media networks; and robust reporting so that they can understand overall marketing success. VerticalResponse is headquartered in San Francisco, Calif. For more information visit, and connect on Twitter at @VR4SmallBiz and Facebook at


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