VerticalResponse Unveils Developer Program, New Integrations

Company’s new REST API allows developers to easily integrate email, social media marketing capabilities into their applications

SAN FRANCISCO – December 19, 2014 – VerticalResponse®, a business unit of Deluxe Corporation (NYSE: DLX) providing online marketing tools for small businesses, has announced the launch of an open API and integrations marketplace. Developers now have open access to use the company’s powerful REST-based API to add feature-rich email and social media marketing functionality to their business applications.

Developers can, as part of the application they’ve built, give their customers access to VerticalResponse’s easy-to-use drag-and-drop email marketing tools to create and send email newsletters, promotions and invitations that look great on any device, and also share those messages on social media with one click. Customers also can easily upload contacts, group them into lists, and send targeted, meaningful email marketing campaigns and promotions that drive business. VerticalResponse provides detailed reporting on the delivery and engagement of each campaign, so customers can see what works and how to optimize future campaigns.

The VerticalResponse API empowers developers to quickly and easily integrate the platform into their application. Through the VerticalResponse developer portal, users can request an API key and access API documentation and VerticalResponse’s interactive console to test specific API calls. The API documentation features detailed explanations of each method type and robust sample code hosted on GitHub. Additionally, the API recently received Intel Mashery's DX (“Developer Experience”) certification, one of the highest standards in the industry.

“We’re excited to open up our award-winning product to developers who share our vision of helping small businesses grow,” said David Williams, senior vice president of marketing and product at VerticalResponse. “Release of our powerful API comes hot on the heels of our recently redesigned VerticalResponse application, and we are already seeing lots of interest in the developer community.”

Growing Startups Integrate with VerticalResponse

Several business-to-business companies already have integrated the VerticalResponse REST API into their applications, making it easy for their customers to grow contact lists, manage user  data, and communicate effectively with their audiences. Current partners include:

  • Dasheroo: Customers can view email marketing analytics alongside other applications they use, all in one easy-to-understand business dashboard.
  • Digioh: Customers can employ a lightbox widget that shows targeted offers to website visitors and captures their contact information, which is then automatically pushed to VerticalResponse.
  • Lander: Customers can automatically send leads from a Lander landing page to a VerticalResponse email marketing list in three easy steps.
  • Tatango: Customers can quickly grow their email marketing lists by allowing new subscribers to text message their email addresses to a list.
  • Wishpond: Customers can export leads collected from a Wishpond campaign into a VerticalResponse email marketing list with one click.
  • Zapier: As a member of the Zapier marketplace, VerticalResponse can be integrated with hundreds of other Web applications, including HighRise, Nimble, Zoho CRM, Wufoo, Shopify and Dropbox, to sync contact list data and automate tasks.

"Integrating with VerticalResponse through their REST API provides both of our customer bases with a powerful marketing tool set,” said Derek Johnson, CEO of Tatango. “Tatango users can now easily sync their leads and contacts into VerticalResponse to launch powerful email marketing campaigns, while VerticalResponse users can now add text messaging lead capture to the marketing tools at their disposal."

"The VerticalResponse platform and API is very stable and well-built, with fast, effective support and thorough documentation," said Jordan Gutierez, COO at Wishpond.

For more information and complete documentation for the VerticalResponse API or to retrieve an API key, visit the VerticalResponse Developers site. For an up-to-date list of the business applications and tools using the VerticalResponse API, visit the VerticalResponse Integrations Marketplace.

All trademarks, trade names or services marks used or mentioned herein belong to their respective owners.

About VerticalResponse

VerticalResponse, a business unit of Deluxe Corporation, provides a full suite of online marketing tools to help small businesses connect with their customers on email, social media, mobile and more. More than 1 million users worldwide have relied on the VerticalResponse platform to easily create, manage and analyze their own marketing campaigns, all from a single account. VerticalResponse is headquartered in San Francisco, Calif. For more information visit, and connect on Twitter at and Facebook at

About Deluxe Corporation

Deluxe is a growth engine for small businesses and financial institutions. More than 4.5 million small business customers access Deluxe's wide range of products and services, including customized checks and forms, as well as website development and hosting, email marketing, search engine optimization and logo design. For our 5,500 financial institution customers, Deluxe offers industry-leading programs in checks, customer acquisition, fraud prevention and profitability. Deluxe is also a leading provider of checks and accessories sold directly to consumers. For more information, visit us at, or



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