Small Businesses Honored for High Email Marketing Engagement Rates

VerticalResponse 500 Awards Celebrate Email Marketing Excellence

SAN FRANCISCO, CA– May 24, 2010 – Today 500 small businesses were honored with a VerticalResponse 500 award for email marketing excellence and maintaining high email engagement rates. Winners achieved open rates averaging above 20 percent, and click through rates averaging above 4 percent. To qualify for the awards, customers had to have sent at least four email campaigns in the first quarter of 2010, and mailed to a list size of between 100-500 opted in subscribers. This marks the inaugural awards program, established by leading self-service email marketing provider for small businesses, VerticalResponse, Inc.

"As you can imagine, VerticalResponse has some experience with how important email marketing campaigns can be to a business," said VerticalResponse CEO Janine Popick. "We’re so impressed by these small businesses who continue to perform really well in their communications and truly engage with their customers."

Professional Organizer Wins Award

Among the winners of the VerticalResponse 500 awards was Grace Brooke, professional organizer at The Efficiency Specialist. Grace's company is a business that helps entrepreneurs organize their lives, simplify and thrive. She uses email marketing to send out monthly emails to her clients that offer organizing tips, tricks and specials. This helps her to consistently stay in front of her clients while adding value at the same time.

"I was totally surprised and ecstatic to be one of the winners of the VR 500 Award. Email marketing can be intimidating for busy small business owners, so I'm glad to hear that I am doing something right," said Grace. "VerticalResponse makes marketing to my clients a snap with their user-friendly tools, and I hope other small businesses try them out too."

Small Business Focused On UFO’s Wins Award

Open Minds Production also won a VerticalResponse 500 award for their email marketing. The company is a small business that utilizes various forms of mass media, including their magazine, radio show and television show to expand global awareness on the UFO Phenomenon. The company uses email marketing to send out bi-monthly newsletters, special promotions and information on upcoming events and offers.

"It's great to be recognized for the success of our email campaigns," said Maureen Elsberry, marketing director of Open Minds Production. "I have been continually amazed at our high open and click through rates. It's confirmation that our subscribers appreciate our hard work and dedication to their interests."

Small business winners of the VerticalResponse 500 awards will be promoted by VerticalResponse extensively through social media such as Twitter and Facebook. All winners receive an online badge to use on the their website, blogs and Facebook pages. For details and updates on the VerticalResponse 500 award program, go to: /vr500

About VerticalResponse

VerticalResponse, Inc. is a leading provider of self-service email marketing email marketing, online surveys and direct mail services empowering small businesses to easily create, manage and analyze their own direct marketing campaigns. VerticalResponse bundles email, online surveys and postcards to offer customers an integrated Web-based direct marketing solution that’s intuitive and affordable. VerticalResponse is headquartered in San Francisco, California.


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