VerticalResponse Inc. Announces Business Association Program, With 10,000 Free Emails Per Month

Continues Commitment To Small Business Growth By Offering Discounts To Chambers and Associations Across The Country

SAN FRANCISCO, CA– March 15, 2010 –VerticalResponse, Inc. ( a leading provider of on-demand email marketing, online surveys and direct mail solutions today announced its Business Association Program to grant Business Associations and Chambers of Commerce 10,000 free pay-as-you-go emails per month, plus an additional 15% discount on online surveys and direct mail postcards. The Business Association Program also allows these qualified organizations to extend a 15% discount to their registered members for VerticalResponse’s email marketing, online surveys and postcards as an additional feature for their members.

"We’re committed to helping small businesses grow, and our Chamber and Association discounts will ensure their marketing dollars stretch further," said Janine Popick CEO of VerticalResponse. "This program will allow us to continue our support for the small business community on a much larger scale, which is really exciting."

Through the VerticalResponse Business Association Program, qualified Chambers of Commerce and Business Associations will be able to improve member communications by sending newsletters, event invitations and announcements to their members for free. As part of the Business Association Program, VerticalResponse also assists Chambers with marketing the discount to their customers, and educating their members on how to get started with VerticalResponse. Additionally, all Chambers and their members will have access to weekly webinars on subjects such as how email marketing and social media work together, list management features and 25 MB of image hosting for free.

"VerticalResponse has helped me grow the Silicon Valley SBDC and keep in touch with members and clients," said Patrick Cook, Director of the Silicon Valley Small Business Development Center. "We’re excited to extend this great discount to our members so they can easily create emails to grow their small businesses."

How To Apply

Business Associations and Chambers of Commerce can easily apply for the Business Association Program online at

Within a few days, VerticalResponse will verify that the Association qualifies for the program. Once approved, a Chamber can start sending professional looking emails to its members for free. In exchange for free email marketing and discounted survey & postcards, the chamber or association will provide VerticalResponse with limited marketing initiatives on an annual basis.

Association Partner Program

VerticalResponse also offers an Association Partner Program for larger associations looking for co-branded opportunities. Qualified partners are eligible to earn commissions on all their members’ purchases. Learn more about the Association Partner Program at /partner/.

About VerticalResponse

VerticalResponse, Inc. is a leading provider of self-service email marketing, online surveys and direct mail services empowering small businesses to easily create, manage and analyze their own direct marketing campaigns. VerticalResponse bundles email, online surveys and postcards to offer customers an integrated Web-based direct marketing solution that’s intuitive and affordable. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit


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