VerticalResponse & Duct Tape Marketing Partner to Provide Comprehensive Marketing Resource for Small Business Needs

World's most effective small business marketing system selects VerticalResponse as the preferred provider of marketing tools for team of marketing coaches

SAN FRANCISCO, CA – December 10, 2008 – VerticalResponse, Inc., the leading provider of on-demand email marketing and direct mail solutions, today announced a new partnership with Duct Tape Marketing (, the world's most effective small business marketing system. The two award-winning resources are joining forces to provide John Jantsch’s expertise and his team of marketing coaches with VerticalResponse's proven email marketing platform to small businesses. VerticalResponse is now the official email service provider for all Duct Tape Marketing outreach, and the email marketing resource recommended to the Duct Tape Marketing Authorized Coach Network.

"To have John select our product for his marketing coaches is the ultimate compliment, because he knows the products available to this market better than anyone," said Janine Popick, CEO and founder of VerticalResponse. "John and I have each dedicated ourselves and our businesses to helping other entrepreneurs and small businesses market themselves like much bigger businesses, knowing they don’t have the same resources. To work together just makes us each more effective in serving them – through every stage of their marketing needs."

John Jantsch is a marketing and digital technology coach, award winning social media publisher and author, and uniquely positioned to help small businesses grow, by enabling them to take advantage of the full VerticalResponse feature set. He has been called the World's Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies. Part of what makes Duct Tape Marketing’s offering so compelling is the abundance and diversity of resources that they offer small businesses. Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. In addition, John regularly presents marketing workshops in seminars that offer practical, easy to implement solutions and trustworthy methods to improve marketing success.

"I've always been a fan of Janine and VerticalResponse, but the tool just keeps getting better and better. We plan on taking full advantage of its expanding feature set when reaching out to the thousands of small businesses we serve," said John Jantsch, author of Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide and creator of the Duct Tape Marketing system and the Duct Tape Marketing Authorized Coach Network. "What I love most is VR's marketing mindset. This is not simply a tool provided by a vendor; VerticalResponse gets marketing for the small business, so I really enjoy showing small business owners how to use this tool set and connect with this company."

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About VerticalResponse

VerticalResponse, Inc. is a leading provider of self-service email marketing and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse’s flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit


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