VR for Non-Profits Sends 25 Million Free Emails in its 1st Year; Giving Back to the Environment in Time for Earth Day

VerticalResponse for Non-Profits saves millions in pages of printed paper, postage, and promotional direct-marketing dollars

SAN FRANCISCO, CA – April 14, 2009VerticalResponse Inc., a leading provider of on-demand email marketing, surveys and direct mail solutions, today announced that VerticalResponse for Non-Profits has provided more than 25,000,000 free emails to non-profits ranging from national organizations to local schools, saving the organizations millions of dollars in materials costs, postage, and cutting paper waste drastically to further the company’s commitment to the environment.

"Our product is a natural fit for non-profit organizations who need resources to reach out to members, donors and other audience members. Providing the service for free was crucial, because it not only saves significant time and money, but also helps to reduce paper waste," said Janine Popick CEO of VerticalResponse. "We’re thrilled to see nearly 3,000 non-profit organizations taking advantage. Combining the dollars they’ve saved with the trees saved from printing unnecessary paper, we consider this program a wild success!"

In April of 2008, VerticalResponse launched VerticalResponse for Non-Profits to grant non-profit organizations free access to the award-winning VerticalResponse tools and services to help them effectively communicate with donors and newsletter subscribers. Participating non-profits receive 10,000 free email credits each month and a 15% discount on all VerticalResponse products thereafter.

"Before we switched to VerticalResponse, we were printing 450 copies of our 4-6 page newsletter -- twice a month. Our principal estimates that VerticalResponse has saved our school about 3,500 dollars this year in copying costs, labor and postage, and also saved more than 30,000 pages of paper." says Cathy Felder, Tech Co-Chair Volunteer at Browns Valley School and proprietor of Autumn Moon Cellars. "Not only have we saved the school money when budgets are extremely tight, but we’re setting a great example for our children by cutting back on unnecessary waste, in-line with the school’s recycling and other ecological lessons. We are honored to have sent the 25,000,000th email through VerticalResponse for Non-Profits!"

VerticalResponse for Non-Profits gives qualified organizations access to all of the products and services that have established VerticalResponse as a one-stop marketing resource for more than 56,000 small businesses. Non-Profit organizations can apply for the program on the VerticalResponse website (/pricing/non-profit/).

Through VerticalResponse for Non-Profits and a company-wide green initiative, VerticalResponse is committed to being a force for good in the community. To find out more about VerticalResponse for Non-Profits or the company’s commitment to going green, please visit: /about/socialresponsibility/

About VerticalResponse

VerticalResponse, Inc. is a leading provider of self-service email marketing and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse’s flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit www.verticalresponse.com.


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