VerticalResponse Partners with StartupNation to Provide Comprehensive Marketing Tools to Entrepreneurs and Small Businesses

CEO Janine Popick to offer email marketing and direct mail advice through StartupNation, a leading small business advice and networking site

SAN FRANCISCO, CA – January 13, 2009VerticalResponse, Inc., the leading provider of on-demand email marketing and direct mail solutions, today announced a new partnership with StartupNation. Founded by entrepreneurs, StartupNation provides real-world business advice to anyone who wants to start their own small business or grow their current one. Under the partnership, VerticalResponse will offer free trials of their award-winning email marketing and direct mail platform to the millions of small business owners who use StartupNation to learn how to grow their customer base, build loyalty and become successful entrepreneurs. The free trial will include one hundred email credits, access to a survey trial with twenty-five free responses, the ability to upload a mailing list, segment it and to add an opt-in form to their company website to help dramatically grow their marketing list.

In addition to offering StartupNation site members the use of VerticalResponse’s email marketing platform, both companies will share resources across their sets of customers. VerticalRespsonse CEO Janine Popick will contribute to StartupNation’s monthly newsletter, providing advice on how to benefit from email and direct mail marketing, and tips for small businesses on surviving and thriving during difficult economic times. VerticalResponse was launched in the heart of the dot-com bust in 2001 and has grown year after year, and Popick’s monthly column will include best practices to help StartupNation users do the same. Furthermore, VerticalResponse’s marketing team will contribute weekly to StartUpNation’s blog, offering custom email and direct mail marketing expertise to StartUpNation members.

"There is great synergy in our partnership with StartupNation. Both of our companies recognize that entrepreneurs and small businesses do not have the same resources as large companies, and we are dedicated to helping them flourish and grow," said Janine Popick, CEO and founder of VerticalResponse. "We’re excited at the prospect of sharing our resources with StartupNation, and of building a strong community among our combined audience of entrepreneurs."

In addition to providing StartupNation members with email marketing solutions and expert advice, VerticalResponse will be the official sponsor of StartupNation’s 2009 Leading Moms in Business Competition, recognizing the achievements of mothers across the country who run outstanding businesses. Nominations are currently being accepted at: and winners will be ranked according to popular vote.

"Entrepreneurs have to be well-equipped with tricks-of-the-trade and tools to market their businesses more effectively in this challenging market. It’s our shared goal to provide the resources to make that process as simple as possible, and to support businesses so that they see dramatic results," said Rich Sloan co-founder of StartupNation.  "We look forward to featuring Janine Popick in our monthly newsletter and believe our audience of thousands of small business owners will greatly benefit from her sound business advice."

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About VerticalResponse

VerticalResponse, Inc. is a leading provider of self-service email marketing and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse’s flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit

About StartupNation

StartupNation provides over 175,000 pages of business advice and networking for entrepreneurs and serves millions of entrepreneurs annually. StartupNation is a free service founded by entrepreneurs for entrepreneurs with the intention of providing a one-stop shop for entrepreneurial success, including blogs from a host of experts, podcasts, webcasts, eBooks, award-winning step-by-step advice, and more.


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