VerticalResponse, Inc. Wins Two Web Marketing Association WebAwards

One-Stop Marketing Resource Website Receives "Best Application Service Provider Website" and a "Small Business Standard of Excellence Award"

SAN FRANCISCO, CA, October 7, 2008 -- VerticalResponse, the leading provider of self-service email marketing, survey and direct mail solutions, today announced it won "Best Application Service Provider Website" and a "Small Business Standard of Excellence Award," from the 2008 Web Marketing Association WebAwards.  Both awards honor outstanding achievement in website development.  The VerticalResponse website provides existing and potential customers with everything they need to know to create a successful marketing campaign from one easily navigated location and is one of more than 2,400 sites from 45 countries reviewed in 96 industry categories during this year's competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.

"Our main goal when we redesigned the site this year was to create a user interface for optimum navigation, so that the site has the same ease-of-use that has made our product such a success," said Janine Popick, CEO of VerticalResponse. "We know that small businesses don’t always have the time or resources to seek out information – that’s why we try to provide all of the relevant information for them in one spot.  If a small business bookmarks, then they are connected to all of the resources needed to effectively market themselves and grow their business."

In addition to connecting visitors to VerticalResponse services, the site houses a wealth of educational resources such as the VR Marketing Blog, whitepapers, forums and communities, podcasts, case studies, customer support, and relevant articles and reports.  VerticalResponse also tracks and analyzes both customer feedback and industry news via LivePerson visitor Q&A’s, keyword searches, and more to ensure that the site provides information that is timely and immediately actionable.  For additional information, the added Google Custom Search capability allows visitors to expand their search to over 26 different small business and leading marketing resources.

"Each year the WebAwards receives amazing entries from around the world that show impressive creativity and functionality," said William Rice, President of the Web Marketing Association. "It is these sites that continue to get recognized for their excellence in website development. The WebAwards has always been a great way for Internet professionals to showcase their work and gain marketing opportunities for web development that sets the standard for the entire industry."

Competition format

The competition was judged by a team of independent Internet professionals representing a variety of relevant disciplines of Web site development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.

The WebAward competition format allows Web sites to compete head to head with other sites within their industry to win the Best of Industry award. Entries also compete against a standard of excellence to win Outstanding Website and Standard of Excellence WebAwards. Each site is judged on seven different criteria and earns a score between 0 and 70 points. The highest score in a given category wins Best of Industry for that category. If the remaining entries receive a score of 60 or greater, they receive the Outstanding Web site award. Entries that score higher than their industry average and below 59.9 receive the Standard of Excellence.

About VerticalResponse

VerticalResponse, Inc. is a leading provider of self-service email marketing, survey and direct mail services empowering small businesses and non-profit organizations to create, manage and analyze their own direct marketing campaigns. VerticalResponse’s flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit

About the Web Marketing Association

The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association's annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 12th year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.


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