VerticalResponse Launches Quarterly Awards Program To Honor Email Excellence

Top 500 Small Businesses Recognized For High Customer Engagement Rates In Email Marketing

SAN FRANCISCO, CA– May 3, 2010 – VerticalResponse, Inc. (), a leading provider of self-service email marketing, online survey and direct mail solutions for small businesses, today announced a new customer awards program, which honors 500 businesses that have maintained very high email engagement rates. Called the VerticalResponse 500, this awards program will highlight the top 500 small business customers as demonstrated by their average email open rates and click through rates. To qualify, customers must have sent at least four email campaigns in the first quarter of 2010, and mailed to a list size of between 100-500 opt-in subscribers.

"As an email marketing company, VerticalResponse knows the importance of creating engaging emails that provide true value to recipients—and also understands that this is directly related to the open and click through rates of their email campaigns," said Janine Popick, CEO of VerticalResponse. "The VerticalResponse 500 honors small businesses who are using email marketing successfully to grow their businesses, because that’s our core mission."

VerticalResponse 500 Awards: Criteria

The team of marketing experts at VerticalResponse will identify the top 500 small businesses, based on email marketing performance and engagement in the first quarter of 2010. The company will use the following criteria:

  • Open rates: average above 20%
  • Click through rates: average above 4%
  • Size of email send: average between 100-500 emails per email
  • Number of emails sent: at least four email campaigns

The Prizes

  • Online badge to use on the winning small business websites, blogs and Facebook pages
  • Listing on the VerticalResponse 500 Site
  • Promotion to the VerticalResponse 500 Site through the company Facebook Page and Twitter
  • Promotion to the VerticalResponse 500 Site in the official VerticalResponse 500 winners press release


The judging period for the VerticalResponse 500 awards will take place until May 11, 2010. On May 24, 2010 VerticalResponse will announce the 500 winning small businesses on its website. For details and updates on the VerticalResponse 500 award program, go to: /vr500

About VerticalResponse

VerticalResponse, Inc. is a leading provider of self-service email marketing, online surveys and direct mail services empowering small businesses to easily create, manage and analyze their own direct marketing campaigns. VerticalResponse bundles email, online surveys and postcards to offer customers an integrated Web-based direct marketing solution that’s intuitive and affordable. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit


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