VerticalResponse Presents Workshop on “Email Marketing in the Social Age” Celebrating SF Small Business Week, May 18, 2011

SAN FRANCISCO, CA– May 3, 2011 – VerticalResponse, Inc. (, a leading self-service email marketing provider for small businesses, is sponsoring a free workshop during San Francisco Small Business Week May 16th-21st, called “Email Marketing in the Social Age.” The workshop will cover the basics of email marketing best practices, an overview of social media, how to integrate email marketing with social media and tips on how to get started.

“We’ve built our business on helping small businesses grow using incredibly simple-to-use, yet effective email marketing and social media tools,” said Janine Popick, CEO of VerticalResponse, who won the 2010 U.S. Small Business Administration (SBA) Small Business Person of the Year award. “We’re excited to sponsor San Francisco Small Business Week and give back to the community that we’re proud to call home.”

VerticalResponse’s “Email Marketing in the Social Age” workshop is part of the Small Business Conference
, located at the SF State Downtown Campus
, and will take place on Wednesday, May 18, 2011
 from 1:30-3:00pm.

Email marketing expert Jill Bastian, VerticalResponse Education & Training Manager, will teach the workshop. She has been with the company for 6 years, beginning in the Customer Service department. Her experience in the organization and understanding of the product and email marketing make her a great resource for customers and employees.

Register online at For more information, contact: Jill Bastian, Training and Education Manager, VerticalResponse, at or 415-905-6890.

About San Francisco Small Business Week

San Francisco Small Business Week (SF SBW) is a partnership that honors and supports San Francisco’s small businesses through a series of educational and networking events that inspire, educate and connect the business community. SF SBW is part of a national celebration of the contribution of small businesses and entrepreneurs. San Francisco takes great pride in being the home to over 85,000 small and new startup businesses. The seventh annual SF SBW, is presented by Wells Fargo, produced in partnership with the Small Business Administration, The San Francisco Mayor’s Office, Small Business Commission, San Francisco Chamber of Commerce, SFentreprenuer and the Golden Gate Business Association.

About VerticalResponse

VerticalResponse, Inc. is a leading provider of self-service email marketing, online surveys and direct mail services empowering small businesses and non-profit organizations to easily create, share and analyze their own marketing campaigns. Users can benefit from a wide variety of features including over 700 free email marketing templates in a variety of categories; the ability to share their content over several social media networks; and tracking on everything from email marketing to social media responses so that they can understand campaign success. VerticalResponse offers customers an integrated Web-based marketing solution that’s intuitive and affordable. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit


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