Award Winning Email Marketing Provider VerticalResponse Partners with Best Selling Business Software Developer PaloAlto Software

Companies Team on Business Integration and Partner Offerings

SAN FRANCISCO, CA – March 10, 2009VerticalResponse Inc., the leading provider of on-demand e-mail marketing, surveys and direct mail solutions, today announced its partnership with Palo Alto Software creators of a product line that offers "know-how" solutions to help small businesses grow. Under the agreement, VerticalResponse’s email marketing solution will be integrated within Palo Alto Software’s Email Center Pro, an email response management tool, giving users the ability to easily communicate with their customers directly; minimizing the time it takes for an end user to transfer their contact information to an outside email marketing application. The partnership also provides customers of Marketing Plan Pro and Business Plan Pro immediate access to the full set of resources available at VerticalResponse’s site – ranging from email marketing, white papers and best practices, to survey and direct mail postcard options.

"We take great pride in the products we offer small businesses, because they’re essential in our customers’ road to success.  Partnering with VerticalResponse gives our customers immediate access to the best tools and information they need to get up and running with Email Center Pro to grow their businesses," said Palo Alto Software CEO Sabrina Parsons. "The development of new and better software is dramatically changing the landscape for small business, and it’s exciting to partner with VerticalResponse to offer unprecedented marketing capabilities in a time when they’re so important for companies’ survival and growth."

Email Center Pro eliminates the hassle of manually managing shared email coming into inboxes, such as or Small businesses can now access the same systems that big corporations use to quickly see how many messages are in each inbox, how many messages have been responded to and who responded. By controlling the flow of incoming email, small businesses can better manage their email to avoid response overlap and missed messages. Email Center Pro also reliably archives all messages, providing a history of every email that has gone through the service; is password-protected and encrypted to ensure security; and uses the Amazon Web Services infrastructure for the same level of reliability as the store. This complete email management solution will help small businesses nationwide save time and keep control over their email management.

"This product is a great launch for small business – because Palo Alto is as passionate about this market as we are at VerticalResponse, and we’re excited to work with them to help expand the number of small businesses using professional email marketing," said Janine Popick, CEO and founder of VerticalResponse. "We’re both dedicated to helping small business not only survive this downturn, but thrive in it. This new partnership will help achieve just that."

To help get business owners and marketers up and running with the newly-integrated product, VerticalResponse will host an "Email Marketing to Grow Your Business" webinar as part of Palo Alto Software’s Back to the Fundamentals webinar series. Taking place at 10:00 a.m. PST on Wednesday, March 11, 2009, the webinar addresses businesses who are ready to start putting email marketing to use, but aren't sure where to begin.

Email Center Pro information and pricing is available at

To find out more VerticalResponse, please visit:

About Palo Alto Software, Inc.

Palo Alto Software, Inc. develops, publishes and markets software products for use with personal computers. BUSINESS PLAN PRO is the best selling business-planning software in the U.S. retail market, according to NPD Intelect. Palo Alto Software’s marketing-planning product is MARKETING PLAN PRO powered by Duct Tape Marketing. This combined product line offers "know-how" solutions that have made Palo Alto Software the market leader in its category.

With its most recent product, EMAIL CENTER PRO, Palo Alto Software has created a Web 2.0 "Software as a service" (Saas) email management tool.

Palo Alto Software’s award-winning site,, continues to be one of the highest visited sites in the small-business arena, offering numerous business-planning resources.

Palo Alto Software was founded in 1988 and is a privately-owned corporation based in Eugene, Oregon. More information about Palo Alto Software products is available on the company website, To access high-resolution images or further information, go to

About VerticalResponse

VerticalResponse, Inc. is a leading provider of self-service email marketing and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse’s flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit


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