Press Releases

Press Releases

VerticalResponse Announces First Annual Checkie Awards to Honor Outstanding Customers

The VerticalResponse Checkie Award Program recognized 65 award winners across the following industries: Advertising Agency, Business Supplies, Construction, Consulting, Education, Entertainment, Finance/Insurance, Health Services, Legal/Law, Life Coach, Manufacturing, NonProfit, Publishing, Real Estate, Restaurant/Bar, Retail Services, Software/Hardware, Sports/Fitness, Travel, Wholesale/Distributors and Winery/Wine Retailer.

VerticalResponse, Inc. and BigContacts Partner to Provide Integrated CRM & Email Marketing Services to Small Businesses

"We’re thrilled to provide our customers direct access to VerticalResponse’s award-winning email marketing services," said Bob Walton, Founder, President and CEO of BigContacts. "VerticalResponse shares BigContacts’ unwavering commitment of supporting small business owners and their daily efforts to deepen customer relationships and facilitate growth through the use of leading-edge, web-based solutions."

VerticalResponse Joins Intuit Partner Platform – Launches VerticalResponse for Intuit Workplace

"VerticalResponse is a great example of how developers can use our platform to quickly and easily integrate data from Intuit’s ecosystem into an existing SaaS application and create a powerful solution for small businesses," said Alex Chriss, business leader of the Intuit Partner Platform. "With VerticalResponse, QuickBooks customer data becomes an easy-to-use mailing list instantly, which can be used for targeted, measurable marketing campaigns in a matter of minutes."

VerticalResponse Named as Finalist in the 2009 American Business Awards

More than 2,600 entries from companies of all sizes and in virtually every industry were submitted for consideration in more than 40 categories, including Most Innovative Company, Best Management Team, Best New Product or Service, Best Corporate Social Responsibility Program, Best Corporate Environmental Responsibility Program. VerticalResponse will be competing in multiple categories, including CEO, Janine Popick as Executive of the Year and VerticalResponse's Email Marketing Blog ( in the Advertising, Marketing & Public Relations category.

VerticalResponse, Inc. Grows Business and Reaches 20,000 People Monthly Through Social Media Marketing

“When I first launched VerticalResponse almost 9 years ago, the goal was to bring email marketing to small businesses, to give them an inexpensive, easy-to-use, trackable resource similar to what big businesses were spending tons of money to adopt,” said Janine Popick, CEO and founder of VerticalResponse. “Now, there are tons of emerging platforms that are free and easy and can extend companies’ brands and their dialogue with existing and potential customers. We’re using them ourselves, and have seen what a great impact they’ve had on our business, and love working them into the marketing mix we recommend to our small business customers.”

VerticalResponse CEO Janine Popick Named Ernst & Young Entrepreneur Of The Year® 2009 Award Finalist in Northern California

"To get this nod as a finalist for the “Ernst & Young Entrepreneur Of The Year® Awards three years in a row is truly an honor; not to mention being one of the few women in the group” says Popick. “Since I started VerticalResponse, I’ve remained committed to small business growth, and this prestigious industry recognition assures me that I’m leading a fantastic team to do the best job we can."

VerticalResponse, Inc. Named One of Bay Area’s ‘Best Places to Work’ for 3rd Straight Year

"VerticalResponse is honored to again be recognized as one of the best places to work in the Bay Area. Three years in a row is fantastic!" said Janine Popick, CEO, VerticalResponse. "A great company starts with the culture, and we’ve really focused on making VerticalReponse a place that fosters great ideas, and where employees have the opportunity to make a true impact – on our product and customers, and on the community at large. Our green initiatives are really making a difference around the office, and our non-profit program has sent more than 25 million free emails. We want our employees to not only like coming to work, but to also be proud of VerticalResponse, and it seems like we’re doing a good job."

StartupNation and VerticalResponse Spotlight Leading Moms in Business for Mother’s Day

"Let’s face it, it’s not easy to run and grow a business while also juggling a family, home and self – particularly during today’s tough economic times," said Rich Sloan, co-founder and chief startupologist of StartupNation. "The goal of this contest was not only to honor these often overlooked heroes of American entrepreneurship, but also to inspire other mothers throughout the country to turn their great ideas into innovative and profitable businesses. I hope these winners will encourage the next generation of moms in business to start it up!"

VR for Non-Profits Sends 25 Million Free Emails in its 1st Year; Giving Back to the Environment in Time for Earth Day

"Before we switched to VerticalResponse, we were printing 450 copies of our 4-6 page newsletter -- twice a month. Our principal estimates that VerticalResponse has saved our school about 3,500 dollars this year in copying costs, labor and postage, and also saved more than 30,000 pages of paper." says Cathy Felder, Tech Co-Chair Volunteer at Browns Valley School and proprietor of Autumn Moon Cellars. "Not only have we saved the school money when budgets are extremely tight, but we’re setting a great example for our children by cutting back on unnecessary waste, in-line with the school’s recycling and other ecological lessons. We are honored to have sent the 25,000,000th email through VerticalResponse for Non-Profits!"

VerticalResponse, Inc. Has Huge Year Despite Recession

"We make it a priority to continually enhance our product and services so customers can run their businesses effectively and efficiently," said Janine Popick, founder and CEO of VerticalResponse. "This past year's growth shows that we've succeeded in making VerticalResponse an essential element of small business marketing -- for a growing number of companies -- and every department of the team should be proud. We have big plans for 2009 to help even more small businesses weather this storm with cost-effective tools that continue to improve."

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