4 Quick Ways to Make the Most out of Email and Social Media

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America Means Business

As a busy small business, social media is probably just one more thing to add to your already exhaustive list of things to do and understand. But, whether you like it or not, social media is here to stay – and it'll only become more and more important to the success of your business.

We're here to say social media isn't really that hard – really! And if you're already sending email marketing campaigns to your customers, it's even easier. This presentation will break down social media and email marketing into actionable strategies and tactics that nearly any small business, regardless of your level of marketing or tech knowledge, can implement immediately. You'll come away with four easy ways to leverage the power of your email marketing and social media efforts, and get the most out of your time.

Topics include how to:

  • Use the content you already have
  • Increase your reach with Twitter and Facebook
  • Build email, Twitter and Facebook lists through cross-promotion
  • Determine which metrics matter for your business
  • Use free/low-cost tools to measure engagement/growth