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Email marketing

It’s not you, it’s Outlook: The complete guide for email marketers

Outlook can destroy even the best-designed emails. Make sure your emails render perfectly across all platforms and devices with these tips and tools.

Email marketing

5 tips for reinforcing your USP via email

Looking for fresh and engaging ways to showcase what makes your business unique? Try these easy but effective email marketing tactics.

Email marketing

5 ways to turn first-time customers into return customers

Customer acquisition is always important, but your company needs repeat business to succeed. Follow these tips and learn how to get people coming back to you, time and time again.

Small business marketing

7 tips to creating a memorable slogan

Follow these suggestions to create a slogan your customers will remember.

Email subject lines

Fall in love: 16 sweet subject lines for Valentine’s Day

Valentine's Day is a chance for your business to show love to your customers. Here's some subject line inspiration to get hearts racing about your business.

Small business marketing

10 questions to ask in your business demographics survey

Having a better understanding of your customers is critical for success. Here are 10 questions to include in your business demographics survey.

Email design

Email design do’s and don’ts

Your design choices can make or break your email campaigns. Find out which design elements you should embrace and which you should avoid.

Email marketing

Capture customers’ hearts and sales this Valentine’s Day with email marketing

Did you know that in 2018, Valentine’s Day spending hit a record-breaking $19.6 billion? It’s no wonder that Valentine’s Day sends business owners’ hearts aflutter. According to a study by...