Measure your email marketing success with KPIs

Email marketing is good for business, but how can you be sure your campaigns are paying off? Here's how to measure your success with KPIs.

Small business marketing

How to create an effective small business advertisement

Here are some tips, tactics and examples of small businesses print advertisements. Plus, what you should include in every advertisement.

Email marketing

Top 5 email trends for 2019

With the excitement of a new year, how will email marketing change? Read on to see our predictions.

Social media marketing

3 social media trends for the new year

A staggering 69 percent of U.S. adults are social media users. With that number increasing all the time, small businesses need to look to platforms like Twitter, Facebook and Instagram to reach their customers....

Small business marketing

Our top 25 posts of 2018

Our year-end list has arrived. See which VerticalResponse articles were most popular with our readers.

Small business marketing

10 tips for attracting last-minute holiday shoppers

Last-minute customers are just getting ready to hit the stores and take care of their holiday shopping. Lead them like a beacon to your business.

Email subject lines

Start the countdown: 20 New Year’s Eve and 19 New Year’s Day subject lines

Send off the old year and start the New Year right with these catchy and creative email marketing subject lines.

Social media marketing

Guide to Social Media Marketing

When email marketing is combined with social media, you can amplify your reach. Learn how to expand your following and grow your business with social media marketing.