VerticalResponse Blog

During the holiday season, coming up with an attention-grabbing subject line is almost as challenging as finding the perfect gift for everyone on your shopping list. With Christmas promotions and other holiday messages flooding inboxes, it takes a little more effort to make sure your subject lines shine merry and bright. To help your business pa-rum-pum-pum-pummel that inbox competition, here is the holiday and Christmas subject line inspiration you’re looking for.

Holly jolly subject lines

  1. Time to get what you really wanted for Christmas | Poprageous
  2. Countdown to Christmas with 12 Days of Deals | Michaels
  3. Sale on sale = Christmas comes early | Banana Republic
  4. Christmas blues? We have the cure | Brit + Co
  5. Ho-ho-hold up. You haven’t started your holiday shopping yet?! | Hot Topic
  6. HOWLY SHIP! $5 BarkBoxes by Christmas | BarkBox
  7. A last-minute gift for car lovers | AutoZone
  8. The Holiday’s Greatest Hits | Nike
  9. Who’d ya forget? Get to stores for 40% off | J.Crew
  10. Here’s your holiday beauty how-to | Sephora
  11. The gift every home will love | Nest
  12. Santa’s Helpers: 20% off stocking stuffers | Zazzle Inc.
  13. SLEIGH with 30% off holiday faves | Forever21
  14. Happy Holidays! Time to open your gift 🎁 | ASOS
  15. Magical season, magical savings…30% off all faux fur! | Pottery Barn
  16. 11 gift ideas. Something great for everyone on your list | Crate and Barrel
  17. Tomorrow, we’re getting gifty | Everlane
  18. It looks a little empty underneath that tree | BoxLunch
  19. Glam gifts + perfect prices = match, made | Target
  20. Let’s catch up before Santa gets here! | Uniqlo
  21. Don’t panic, holiday procrastinators! There’s still time | Threadless
  22. Psst, Santa — here’s what they really want | Sur La Table
  23. What’s everyone getting this year? | Away
  24. Rudolph to Runway: Holiday fashion | Etsy
  25. Make that list, check it twice | eBags
  26. Holiday steals that won’t land you on the naughty list! | Petco
  27. Our shopping event is on | Apple
  28. Deck your shoe closet! Get 40% off ALL shoes! | Charlotte Russe

Santa Claus is coming to town — and so are more subject lines

Need to promote your annual holiday sale, event or fundraiser? Tailor these subject lines to suit your business’s needs.

Sales and promotions

  1. Tree-mendous savings are waiting for you 🎄
  2. Unwrap your gift — 50% off ends tonight
  3. Happy holidays from our family to yours!
  4. A sale yule love — 40% off everything!
  5. You made our nice list — enjoy 30% off

Holiday events

  1. Celebrate the holidays with us
  2. Two words: Christmas. Party.
  3. Rock around the Christmas tree with us
  4. You’re invited: Stop by our very merry sales event
  5. We ho-ho-hope you’ll be at our free workshop

Giving campaigns and fundraising

  1. This holiday season, make an impact
  2. Help us wrap up the year — give a gift
  3. Spread holiday cheer — and hope
  4. Give a gift, make a difference
  5. We believe in the magic of giving

One more way to sleigh the holiday

As a business owner, you know just how busy this time of year can be. Reduce some of that stress by preparing your emails ahead of time. Once you’ve created a subject line that works for you, consider using an email automation tool such as VerticalResponse’s Autoresponders and Email Series. This will allow you to set up your emails when it’s convenient for you, and then have them sent automatically at the right time. Creating an email series during the holidays keeps your business top-of-mind and builds anticipation for upcoming sales and events.

All it takes is a little preparation and creativity, and you’ll be sending holiday emails that stand out and help you achieve your seasonal marketing goals.

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© 2018, Amber Humphrey. All rights reserved.

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