Here at VerticalResponse headquarters, we’re pretty excited about all the insights Advanced Reporting offers users. To showcase the unique edge Advanced Reporting brings to your email marketing, we’re examining each feature individually to highlight its advantages.
Today’s feature is Advanced Reporting’s domain reports.
The Domains section of Advanced Reporting shows you which email domains your readers use to receive your messages. How many are on Gmail, Yahoo, Hotmail, or other services? Advanced Reporting puts all of this information at your fingertips, in an easy-to-read format:
In our example above, the majority of our readers are using Yahoo for their email, with Gmail as the next most popular service. When you look at your own readers’ domain information, you’ll see which email services they prefer.
This helps you create emails that make the best possible impression on your subscribers — when you know that most of them are using Gmail, Yahoo, Hotmail, or other services, you can test your messages on those platforms to make sure they appear the way you intend them to.
Domain reports, especially when paired with Advanced Reporting’s device and browser statistics, are a powerful tool that allow you to create emails that look and perform their best with the highest number of your readers. Domain reports are just one more way that Advanced Reporting lets you focus your time and effort on emails that make the maximum impact.
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