VerticalResponse Blog

In this episode of “The Magic @ Ball of Social Media,” we sit down with Tom Martin, Digital Marketing Strategist at Converse Digital and author of The Invisible Sale. Martin shares his perspective on how small businesses can engage with their community.

A key takeaway that Martin shares: One thing that a big business can never take away from a small business is the perception that they are small and intimate. Big businesses have a hard time obtaining that connection with their customers.

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  • Derek Overbey

    That is so true Tom. Sorry you were too tall for my tripod. 🙂 Thanks again for your time and the great advice. Looking forward to meeting up again very soon.


  • Derek Overbey

    Thanks Josh. That Tom Martin is one smart fella!

  • Tom Martin


    I think there is a typo — shouldn’t it have read, today we squat with Tom vs sit 😉 ??

    Thanks for letting me be a part of this great compendium of advice you’ve created.


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