You may already be planning your upcoming holiday season sales, but don’t miss a big opportunity that could have a huge impact on your business. We’re talking about back-to-school, and the stats from the 2014 Back-to-School National Retail Federation Survey we share in this video may surprise you. Take a look:
Some key highlights:
- The average family with children in grades K-12 will spend $669.28 on apparel, shoes, supplies and electronics, up 5% from last year.
- Combined spending for back-to-school and college is expected to reach $74.9 billion.
- For the first time, the National Retail Federation asked school shoppers about their plans to shop at local/small businesses for their needs: 17.4% will support local/small retailer to buy school items.
- Millennials plan to spend $913 million of their own money on school items.
Back-to-school has positioned itself as a prime shopping season that businesses need to pay attention to.
Get more helpful marketing tips and advice delivered daily with the VR Buzz.
© 2014, Contributing Author. All rights reserved.