BtoB Magazine Article – Secrets & lies: Integrating CRM and e-mail
I was interviewed by Karen Bannan, a top-notch Freelance Writer who covers business and technology for a bunch of publications including BtoB Magazine. Her column is called Secrets & Lies: Integrating CRM and e-mail. Check out the story.
BtoB Magazine Article – Secrets & Lies: Integrating CRM and e-mail
If email is the heart of your marketing program, then customer relationship management data is what makes it tick—if you know how to integrate it. Janine Popick, CEO and co-founder of email service provider VerticalResponse, provides one secret and exposes one lie to help you get more out of using CRM in conjunction with your email marketing campaigns. Read more of the story.
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